It can be quite disheartening when you check the stats of your blog and realise that no one's been reading, let alone engaging with what you’re putting out into the world. 

I can remember that feeling well.  

Back in November of 2002 when I first hit ‘publish’ on my original (and short lived) Blogspot Blog I did so believing that this ‘blogging thing’, which I’d only just heard of, would be a bit of fun. I started for a number of reasons but in short it was curiosity and the hope of a new hobby and perhaps some new connections that drew me to it. At the time I was working three jobs.

Now I’d like to say that at the moment I hit publish on my first blog that the earth shook and a light from heaven came down and I was suddenly transformed into a full time blogger – but as we all know it doesn’t happen that way. In fact for the first 12 or so months of my blogging very little changed.

But over time, through hard work and discipline, using the techniques I’m going to share with you in this course, my blogs have grown from a hobby (some would say an obsession), to a part-time, then a full-time job, all the way through to a fully fledged business employing a team of people.