{"id":115086,"date":"2018-08-16T22:30:55","date_gmt":"2018-08-16T12:30:55","guid":{"rendered":"https:\/\/problogger.com\/?p=115086"},"modified":"2021-04-16T09:40:20","modified_gmt":"2021-04-15T23:40:20","slug":"clean-email-list","status":"publish","type":"post","link":"https:\/\/problogger.com\/clean-email-list\/","title":{"rendered":"Top Tips for a Clean and Healthy Blog Email List"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-115085\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?resize=1430%2C800&#038;ssl=1\" alt=\"Top tips for a clean and healthy blog email list\" width=\"1430\" height=\"800\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?w=1430&amp;ssl=1 1430w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?resize=635%2C355&amp;ssl=1 635w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2018\/08\/Top-Tips-for-a-Clean-and-Healthy-Blog-Email-List.png?resize=70%2C39&amp;ssl=1 70w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">At ProBlogger, we talk a lot about the value and importance of <\/span><a href=\"https:\/\/problogger.com\/how-i-use-email-newsletter-to-drive-traffic-and-make-money\/\"><span style=\"font-weight: 400;\">using an email strategy to drive traffic to, and make money from, your blog<\/span><\/a><span style=\"font-weight: 400;\">. But if you don\u2019t keep your email subscriber list clean, it can negatively affect your blogging business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By a clean list, I mean making sure your subscriber database is legal, accurate and engaged.\u00a0<\/span><span style=\"font-weight: 400;\">Otherwise you may find yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">fined for breaking international laws<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">blacklisted by email service providers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">suffering from poor sender reputation and struggling with low open rates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">paying for inactive or non-existent subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">passing up golden opportunities to connect with and market to your readers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some fundamental tips for maintaining a clean and valuable email list.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Don\u2019t Spam<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In 2003 the United States passed the <\/span><span style=\"font-weight: 400;\">Controlling the Assault of Non-Solicited Pornography And Marketing Act (<\/span><span style=\"font-weight: 400;\">CAN-SPAM Act) into law. Most other jurisdictions across the world followed suit, and implemented these regulations that guide the behavior of email marketers, including bloggers. Check out the useful <\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\"><span style=\"font-weight: 400;\">Compliance Guide from the US Federal Trade Commission<\/span><\/a><span style=\"font-weight: 400;\"> to make sure you\u2019re doing the right thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The basics of not spamming are to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">be clear and transparent in your email marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">make it very obvious how subscribers may opt out of your emails. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most email service providers ensure you don\u2019t spam with the checks they have set up in their systems.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Beware the European Union\u2019s GDPR <\/span><\/h3>\n<p><a href=\"https:\/\/www.eugdpr.org\/\"><span style=\"font-weight: 400;\">The European Union\u2019s General Data Protection Regulations<\/span><\/a><span style=\"font-weight: 400;\"> (GDPR) came into effect in May 2018. If you have subscribers within the European Union, then these rules apply to you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the penalties are heavy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re not lawyers, and these regulations are quite complex and far-reaching, so we won\u2019t be offering any advice on this. But you can <\/span><a href=\"https:\/\/www.drip.com\/blog\/ecommerce\/drip-general-data-protection-regulation-gdpr\"><span style=\"font-weight: 400;\">check out these handy tips<\/span><\/a><span style=\"font-weight: 400;\"> we\u2019ve followed from our email service provider, <\/span><a href=\"https:\/\/drip.pxf.io\/c\/1249327\/390571\/5674\"><span style=\"font-weight: 400;\">Drip<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Build and Maintain Your Sender Reputation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your email sender reputation is scored like a credit score. Businesses such as email providers use this data to determine whether to receive or reject your email. Email engagement rates such as opens, clicks (good) and spam complaints (bad) will affect your sender reputation. So the better your email engagement, the better your sender reputation, and the better your email deliverability will be.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use a Double-Opt-in<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While a double-opt-in process may seem like an obstacle to gaining subscribers, getting people to confirm their subscription is a good idea. Firstly, you know their email address is correct. (You\u2019d be amazed how many potential subscribers misspell their own email.) Secondly, you\u2019ll know these subscribers are real people and not bots. Thirdly, it shows they\u2019re committed enough to go through this process to receive your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also lets you include extra messaging such as GDPR compliance in your confirmation prompt.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pay Attention to Bounces and Undeliverable Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Get in the practice of looking at the reports after every email you send to investigate bounces and undeliverables. (We suggest checking a week later.) You don\u2019t want to carry dead weight in your list, so identify email addresses that have problems, and set up a system to manage and either fix or remove these email addresses.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep Your Subscribers Engaged<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Given your primary purpose of emailing your readers is to open up a line of communication with them, having them open your emails and click on the links is essential to this strategy. (Here\u2019s an article on <\/span><a href=\"https:\/\/problogger.com\/6-reasons-why-you-need-to-consider-email-is-a-communication-strategy-on-your-blog\/\"><span style=\"font-weight: 400;\">the benefits of email engagement<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google also uses email engagement (along with your sender reputation) as part of its algorithm to filter emails into subscribers\u2019 different Gmail folders \u2013 Primary, Updates, Promotions and Spam. And at last count around half the email addresses in the ProBlogger database were Gmail addresses. How many do you have?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certain keywords in the subject line or the email itself may send it straight to Promotions. But the more email opens and clicks you have, the better your chance of hitting your subscribers\u2019 Primary inboxes. So building your email engagement carries momentum for further email engagement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Remember Re-Activation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you dig into your email stats (assuming can get these reports from your email service provider), you may well see some subscribers slowly drifting away, engaging less and less with your emails. Decide on what level of activity triggers a warning signal for losing these subscribers (e.g. one month of not opening your emails) and try to reactivate them. You can do this automatically with more sophisticated email programs such as\u00a0<\/span><a href=\"https:\/\/drip.pxf.io\/c\/1249327\/390571\/5674\"><span style=\"font-weight: 400;\">Drip<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/problo.gr\/emailconvertkit\"><span style=\"font-weight: 400;\">Convertkit<\/span><\/a><span style=\"font-weight: 400;\"> by sending these subscribers a survey or offer to re-engage them. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Prune Your List<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Over time, people\u2019s interests change and subscribers move on. So there comes a time when you need to prune the \u2018dead wood\u2019 of inactive subscribers from your list. If your email service supports it, you can do this automatically after efforts at subscriber re-activation have failed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it doesn\u2019t, them you should check the health of your list at least every six months to make sure you\u2019re not paying for zombie emails that add to your email bill and provide nothing in return.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Decide Whether You&#8217;re With the Right Email Service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At ProBlogger HQ we\u2019ve been conducting a list health check on Darren Rowse\u2019s other (and much larger) <\/span><a href=\"https:\/\/digital-photography-school.com\/\"><span style=\"font-weight: 400;\">Digital Photography School<\/span><\/a><span style=\"font-weight: 400;\"> blog, which currently uses AWeber as an email service. We\u2019ve been assessing all aspects of our subscriber list in terms of its ability to drive traffic and make money, as well as how clean it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If while trying to clean up your list you run into limitations based on your email service, or after some analysis decide it might be time to upgrade, our <\/span><a href=\"https:\/\/problogger.com\/compare-blogger-email-service-providers\/\"><span style=\"font-weight: 400;\">comparison of email service providers for bloggers<\/span><\/a><span style=\"font-weight: 400;\"> may assist you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article was prompted by us weighing up the decision to move the Digital Photography School list from AWeber to <\/span><a href=\"https:\/\/drip.pxf.io\/c\/1249327\/390571\/5674\"><span style=\"font-weight: 400;\">Drip<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019ve been using Drip at ProBlogger for more than a year now, and we love it. Our analysis revealed a lot of insights about the business, and how we can improve our email strategy. (If you\u2019re interested in hearing more about this, let us know in comments, as it\u2019s a work in progress that might make a good case study.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully you\u2019ve gained some takeaways to improve the health of your email list, or been spurred into action to \u2018clean house\u2019. Let us know your top tip or takeaway for list hygiene in the comments below.<\/span><\/p>\n<p><a style=\"background-color: black; color: white; text-decoration: none; padding: 4px 6px; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Helvetica Neue', Helvetica, Ubuntu, Roboto, Noto, 'Segoe UI', Arial, sans-serif; font-size: 12px; font-weight: bold; line-height: 1.2; display: inline-block; border-radius: 3px;\" title=\"Download free do whatever you want high-resolution photos from Nik MacMillan\" href=\"https:\/\/unsplash.com\/@nikarthur?utm_medium=referral&amp;utm_campaign=photographer-credit&amp;utm_content=creditBadge\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"display: inline-block; padding: 2px 3px;\">Nik MacMillan<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At ProBlogger, we talk a lot about the value and importance of using an email strategy to drive traffic to, and make money from, your blog. But if you don\u2019t keep your email subscriber list clean, it can negatively affect your blogging business. By a clean list, I mean making<a class=\"more-link\" href=\"https:\/\/problogger.com\/clean-email-list\/\"> &#8230;more<\/a><\/p>\n","protected":false},"author":166,"featured_media":115085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[787],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Tips for a Clean and Healthy Blog Email List<\/title>\n<meta name=\"description\" content=\"A clean email list helps you drive traffic to (and make money from) your blog. 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