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A guest post by Nathalie Lussier<\/a>.<\/em><\/p>\n Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. Perhaps you’re thinking of starting a second blog, but want to “do it right” this time…<\/p>\n Whichever camp you’re in, you need to consider five basic factors in naming a new blog or business.<\/p>\n You’ll need to weigh up the branding pros and cons before you settle on a name. You\u2019ve only got a few seconds to make an impression with your web site visitors, or potential visitors. If your blog or business name doesn\u2019t capture what you\u2019re all about, then chances are that people will just click away.<\/p>\n You didn\u2019t start your blog to have drive by visitors did you? No, you want to foster a community, get comments, and get people to subscribe and come back for more. All of that starts with your branding, and more specifically, with your blog or business name.<\/p>\n Let’s look at the options together, shall we?<\/p>\n There are many bloggers and business owners who chose to brand their blog using their own name (or a pseudonym). Blogs like Johnny B. Truant<\/a>, Steve Pavlina<\/a>\u00a0and ElizabethPW<\/a> come to mind.<\/p>\n The benefit of using your name as your domain or blog is that it\u2019s not likely to change. Plus, you\u2019re getting people to connect with you as a person and not a business entity.<\/p>\n Another benefit of using your name is that if ever you decide to switch gears and blog about new topics, your readers will stick around, because they’re there to read what you have to say. Oh, and you won\u2019t need to have people change their links if you decide to stop writing about your chosen topic and start another blog.<\/p>\n In a way, using your own name is more about creating a strong connection with you as a person and blogger than it is about delivering a particular type of advice or information. This doesn\u2019t mean that you can\u2019t deliver value or targeted blog posts — it simply means that you\u2019re not as tied down. You can always create a tagline that describes your main area of expertise.<\/p>\n The downsides of branding as yourself are that you need to train people to remember your name. If your blog name is memorable, you won\u2019t have this problem. You also need to ensure that yourname.com domains are not already taken, and you might also want to buy common misspellings of your name.<\/p>\n When using your name, you also need to keep in mind that potential employers, family, and friends can easily find your blog. Now that might not be much of an issue, but it\u2019s something to keep in mind if you aren\u2019t ready to announce your blog to the world. Here’s more about whether you “Should You Blog Anonymously or Use Your Real Name?”<\/a><\/p>\n The other blog-naming strategy is to choose a name that describes the topic you’re blogging about. Some examples include Problogger<\/a>, Ittybiz<\/a>, and Escape from cubicle nation<\/a>. You can tell just from reading the name of the blog exactly what the blog is about and what you can expect.<\/p>\n There are many benefits to choosing a targeted keyword and title. There\u2019s definitely a search engine optimization<\/a> advantage to including a common word or phrase in your title. Plus, people are more likely to remember how to spell your domain name.<\/p>\n If you come up with a fun, memorable brand and blog name, you can set a new trend in motion. Today there are people calling themselves probloggers, referring to the ProBlogger blog. Just like White Hot Truth<\/a> started a tribe of “fire starters”.<\/p>\n The disadvantage of using a specific blog name is the limitation on what you can write about. If your blog\u2019s name is Dolphin Rescue and you start talking about manicures, you might throw your your readers off course along the way … not to mention negate some of those SEO benefits<\/a> we talked about earlier.<\/p>\n Another common issue with specific blog names is that we are all human beings who evolve and change. We can\u2019t expect our blogs to stay static any more than we can expect our cells to stop regenerating.<\/p>\n One way to deal with your changing views is to expand your blog name — like the blogger who made the switch from Illuminated Mind to Illuminated Mind & Body<\/a>.<\/p>\n You might also lose some of your blogging mojo if you get burned out writing about the same topics year after year. (Though there are great tips for battling bloggers block<\/a>.) In the end, it\u2019s best to pick a specific name for your blog only if you can see yourself sticking to your topic for at least a few years.<\/p>\n Before you choose a blog name, you\u2019re likely going to think through what you\u2019ll be writing about. I want to caution you not to get sucked into certain topics or niche markets just because they\u2019re currently hot.<\/p>\n There are definitely trends in the blogging world, and you don\u2019t want to be one of the latecomers to the party.<\/p>\n Avoid choosing a topic because you think it will monetize well. If your heart isn\u2019t in it, your readers will be able to tell. Nobody wants to spend tons of time setting up a blog and then giving up just a few months down the line.<\/p>\n Pick a topic that you\u2019re really passionate about and that you can see yourself writing about long term.<\/p>\n Another thing I\u2019d like to caution you about is picking a name that doesn\u2019t really mean anything, or worse, that has a meaning your readers aren\u2019t interested in.<\/p>\n Try to stay away from bland, no-real-meaning names like \u201cPositive Living\u201d or \u201cThoughts on Leadership\u201d. You don\u2019t want something that is so generic that people will forget it immediately. This isn’t to say that you can’t pick a great name that is both simple and conveys your topic well.<\/p>\n Let me tell you the story of how my old blog\u2019s name came to be. I initially chose the name Raw Food Switch, because I wanted to help people make the switch to a raw food diet.<\/p>\n I discovered that I was actually antagonizing my readers, because I was assuming they wanted<\/em> to switch their diet. I don\u2019t think I\u2019ve ever met anyone who was just itching to voluntarily change the way they eat.<\/p>\n Usually the changes come about because of a health challenge, or other life changing experience. So you see the name of my blog was not talking to my people the right way. That\u2019s why…<\/p>\n At this point I had received a couple of suggestions from friends and family members about the name of my blog. In general I try not to be too influenced by people who aren\u2019t in my target market (and some of my family members are not into raw foods at all!).<\/p>\n My boyfriend had a great insight. He suggested I move the \u201cs\u201d from the word switch to the word food, and become the Raw Foods Witch. At first I resisted his suggestion, since it\u2019s hard to see the genius in someone who is so close and potentially biased.<\/p>\n Yet as soon as I took his advice and decided to make the witch switch, everything fell into place. Martin Whitmore illustrated<\/a> my new witchy logo, and I got tons of great comments, new subscribers, and more overall connection with my readers.<\/p>\n So my advice here is to listen to your friends and family, because although they may be biased, they probably know you well enough to see things that you can\u2019t see yourself.<\/p>\n If you’ve been stuck in the planning stages of your blog and have yet to create one, there’s no better time than the present. You can always tweak your name over time, so dive in and create that blog of yours!<\/p>\n Remember that you can choose between branding as yourself or creating a memorable targeted name. Don\u2019t pick a topic just because it\u2019s cool, and plan to write about your topic for many years to come. Finally, listen to your friends and family\u2019s input when picking your name.<\/p>\n <\/p>\n Here’s 4 (more) Things to Consider When Choosing Your Domain Name<\/a>. And if you’re starting a new blog consider taking my FREE 7-Step Course to Starting Your Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"1. Just be yourself: the pros and cons of using your own name<\/h2>\n
2. Picking a targeted name that’s catchy and relates to your topic<\/h2>\n
3. Pick a niche or market because you care — and not just about the money<\/h2>\n
4. Create a meaningful name that says something<\/h2>\n
5. Listening to your friends and family works … sometimes<\/h2>\n
Pick something and go for it<\/h2>\n