{"id":12,"date":"2022-07-21T16:42:55","date_gmt":"2022-07-21T06:42:55","guid":{"rendered":"https:\/\/problogger.com\/writing-blog-content-make-it-scannable\/"},"modified":"2022-07-21T16:43:49","modified_gmt":"2022-07-21T06:43:49","slug":"writing-blog-content-make-it-scannable","status":"publish","type":"post","link":"https:\/\/problogger.com\/writing-blog-content-make-it-scannable\/","title":{"rendered":"Why Nobody Reads Your Content and What to do About it"},"content":{"rendered":"
\"Why

Photo by Brands&People on Unsplash<\/p><\/div>\n

Question: How do people read online?<\/h2>\n

Answer: They don’t read, they scan.<\/h2>\n

In research on how people read websites<\/a> it’s been found that 79% of users first scanned any new page they came across and only 16% read word-by-word. Knowing this, how should bloggers who want to reach an audience and communicate effectively write?<\/p>\n

 <\/p>\n

Why do people scan?<\/h3>\n

Chances are that not everyone who comes across your blog will already be a devoted reader. These new visitors want to find out quickly whether reading what you’ve written is a worthwhile investment of their time.<\/p>\n

Studies have also shown that reading from a screen is more tiring and therefore about 25% slower than reading from paper – hence scanning becomes a technique that most employ.<\/p>\n

People read online by scanning<\/i> the page for individual words or phrases, headings and other visual cues.<\/p>\n

 <\/p>\n

Is your Blog Scannable ?<\/h3>\n

It’s a pretty simple thing to test:<\/p>\n