{"id":14700,"date":"2023-10-19T14:55:11","date_gmt":"2023-10-19T03:55:11","guid":{"rendered":"https:\/\/problogger.com\/?p=14700"},"modified":"2023-10-19T14:55:11","modified_gmt":"2023-10-19T03:55:11","slug":"how-to-turn-a-blog-post-into-a-press-release","status":"publish","type":"post","link":"https:\/\/problogger.com\/how-to-turn-a-blog-post-into-a-press-release\/","title":{"rendered":"How to Turn a Blog Post into a Press Release"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-1169636\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?resize=1024%2C573&#038;ssl=1\" alt=\"How to Turn a Blog Post into a Press Release\" width=\"1024\" height=\"573\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?resize=635%2C355&amp;ssl=1 635w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?resize=70%2C39&amp;ssl=1 70w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2023\/10\/How-to-Turn-a-Blog-Post-into-a-Press-Release.png?w=1430&amp;ssl=1 1430w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><\/p>\n<p><em>This guest post is by Erika Gimbel, a <a href=\"http:\/\/finepointwriting.com\/\">Chicago freelance writer<\/a>.<\/em><\/p>\n<p>If you\u2019re an ace at writing blog copy, you can write an excellent press release. Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc. You already know that <a href=\"https:\/\/problogger.com\/stand-out-the-power-of-the-press-release\/\">press releases are a powerful way to promote your blog<\/a>, and they\u2019re an effective way to get your message out without <a href=\"http:\/\/www.seomoz.org\/learn-seo\/duplicate-content\">duplicating content<\/a>.<\/p>\n<p>So, if you\u2019re ready to put your news out there, here\u2019s some basic steps to re-writing your blog post into a press release. To get started, take a newsworthy blog post and\u2026<\/p>\n<h2>1. Make sure it\u2019s news<\/h2>\n<p>A press release has to announce something. Unlike most blog posts, it\u2019s not commentary, a how-to guide or a numbered list. However, the following blog post topics would work perfectly as the basis for a press release:<\/p>\n<ul>\n<li>launch of a new company<\/li>\n<li>client success story (\u201cClient Doubles Income After Completing Online Course\u201d)<\/li>\n<li>new product, service or event announcement (e-book, webinar, meetup, seminar)<\/li>\n<li>awards, either that you\u2019ve won or awarded to others (invent some!)<\/li>\n<li>new employees\/hires\/contributors<\/li>\n<li>milestones (one year in business, subscriber growth of 500%, etc.)<\/li>\n<li>survey results<\/li>\n<\/ul>\n<p>If you don\u2019t have any of the above news, come up with your own, like predictions (\u201cProBlogger Announces Top Blogging Predictions for 2024\u201d), or a response to current news (\u201cCompany Provides Immediate SEO Assistance for Google\u2019s New Algorithm\u201d).<\/p>\n<h2>2. Change everything to the third-person voice<\/h2>\n<p>Both the headline and the body of the press release should be in the third person. Instead of \u201cwe\u201d or \u201cI\u201d use the company name. Instead of \u201cyou\u201d use \u201ccustomers,\u201d or \u201cclients.\u201d<\/p>\n<h2>3. Revise the headline<\/h2>\n<p>Both blog posts and press releases ideally should have keywords within the first few words of the headline. Unlike most blog posts, press releases also have a subhead, which either emphasizes the headline\u2019s point-of-difference\u2014<em>why<\/em>your news is so important\u2014or provides factual backup for the headline.<\/p>\n<p>To format the headline and subhead\u2026<\/p>\n<p>PRESS RELEASE HEADLINE: IN ALL CAPS<br \/>\nSubhead in Title Case, Except the Little, Non-Important Words<\/p>\n<h2>4. Rearrange the post to contain these press release elements<\/h2>\n<ul>\n<li><strong>Dateline<\/strong>: If you use a press release distribution service they\u2019ll make sure you get this right, but if you\u2019re writing it on your own, the format is: \u201cCITY NAME [all caps], State abbreviation (Month Day, Year) \u2013 \u201c So as an example, you\u2019d have \u201cPOUGHKEEPSIE, N.Y., (Oct. 31, 2023) \u2013 [First sentence starts here.]\u201d<\/li>\n<li><strong>Lead<\/strong>: The main news. You can be creative with your first sentence, but make sure you get the who, what, where, why and how in the first paragraph. Your keyword\/s should be in the lead as well as the headline.<\/li>\n<li><strong>Quote<\/strong>: A quote isn\u2019t required, but it always helps to illuminate the press release and give it some personality. Go ahead and use \u201cI\u201ds and \u201cyou\u201ds here. The quote is usually the second paragraph, but again, not required.<\/li>\n<li><strong>Boilerplate<\/strong>: At the end of every press release, include a short paragraph about the company, again in the third person. Your website and phone number go here, too.<\/li>\n<\/ul>\n<h2>5. Get familiar with AP Style, at least the basics<\/h2>\n<p>AP (Associated Press) Style is the writing blueprint for journalism\u2014every grammar and punctuation question you have, the AP Stylebook has the answer. When I\u2019m working on press releases, several unique-to-AP rules come up again and again.<\/p>\n<p>For example, the AP Stylebook says that state names should be shortened like the old-fashioned mailing names. Florida is not FL, it\u2019s Fla. And some cities are so well known (Chicago, Denver) that it\u2019s not necessary to include the state. \u201cEmail\u201d doesn\u2019t have a hyphen but \u201ce-commerce\u201d does.<\/p>\n<p>For a concise guide to the most relevant AP style notes, see this <a href=\"http:\/\/owl.english.purdue.edu\/owl\/resource\/735\/02\/\">online AP Style guide from Purdue.<\/a> AP continues to update its guidelines, so for the latest you can <a href=\"https:\/\/twitter.com\/apstylebook?lang=en\">follow the AP Stylebook on Twitter<\/a>.<\/p>\n<h2>6. Look at other people\u2019s releases<\/h2>\n<p>For examples of press releases, go to sites like <a href=\"http:\/\/www.prnewswire.com\/\">PR Newswire<\/a> and <a href=\"http:\/\/prweb.com\/\">PR Web<\/a> and see what others have done. \u00a0Some of these press releases are not great, so use a critical eye.<\/p>\n<p>Many do <em>not<\/em> follow the \u201cthird person\u201d and \u201cAP Style\u201d advice that I recommend (you\u2019ll spot them right away \u2026 they look like blog posts), but please take a few minutes format your press release this way: it reflects expertise and professionalism, and in the end, isn\u2019t that the image you want to portray with your blog?<\/p>\n<p>Have you converted a blog post into a press release?\u00a0 What else would you recommend?<\/p>\n<p><em>Erika Gimbel is a <a href=\"http:\/\/finepointwriting.com\/\">Chicago freelance writer<\/a> who writes press releases as well as articles, brochures, newsletters, websites and blog posts for business and nonprofit clients.\u00a0 She loves helping clients figure out what to write about: if you\u2019re stuck for topics, download her free report, <a href=\"http:\/\/finepointwriting.com\/free-blog-ideas\/\">50 Ideas for Business Articles and Blog Posts<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guest post is by Erika Gimbel, a Chicago freelance writer. If you\u2019re an ace at writing blog copy, you can write an excellent press release. Both have many of the same elements: strong headlines, top-down format (most important stuff up front), etc. You already know that press releases are<a class=\"more-link\" href=\"https:\/\/problogger.com\/how-to-turn-a-blog-post-into-a-press-release\/\"> &#8230;more<\/a><\/p>\n","protected":false},"author":136,"featured_media":1169636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Turn a Blog Post into a Press Release<\/title>\n<meta name=\"description\" content=\"If you\u2019re an ace at writing blog copy, here\u2019s some basic steps to re-writing your blog post into a press release.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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