{"id":22566,"date":"2012-08-11T00:08:17","date_gmt":"2012-08-10T14:08:17","guid":{"rendered":"https:\/\/problogger.com\/?p=22566"},"modified":"2012-08-24T18:27:10","modified_gmt":"2012-08-24T08:27:10","slug":"how-often-should-you-blog-hint-the-answer-might-surprise-you","status":"publish","type":"post","link":"https:\/\/problogger.com\/how-often-should-you-blog-hint-the-answer-might-surprise-you\/","title":{"rendered":"How Often Should You Blog? (Hint: The Answer Might Surprise You)"},"content":{"rendered":"<p><em>This guest post is by Ali Luke of\u00a0<a href=\"http:\/\/www.aliventures.com\/\">Aliventures<\/a>.<\/em><\/p>\n<div id=\"attachment_23212\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.sxc.hu\/photo\/968820\"><img aria-describedby=\"caption-attachment-23212\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-23212\" title=\"Writing\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2012\/08\/968820_keyboard.jpg?resize=300%2C168&#038;ssl=1\" alt=\"Writing\" width=\"300\" height=\"168\" srcset=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2012\/08\/968820_keyboard.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2012\/08\/968820_keyboard.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2012\/08\/968820_keyboard.jpg?resize=70%2C39&amp;ssl=1 70w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><p id=\"caption-attachment-23212\" class=\"wp-caption-text\">Image courtesy stock.xchng user GinnyLynni<\/p><\/div>\n<p>If you\u2019ve been blogging for a while, you\u2019ve probably come across advice to blog every day.<\/p>\n<p>Perhaps you feel that you <em>must<\/em> blog every day\u2014and you\u2019re reluctant to even start your blog because you know you don\u2019t have that much time.<\/p>\n<p>Or maybe you\u2019re already blogging, and doing your best to get out a post every single day\u2014but you don\u2019t seem to get many comments or tweets.<\/p>\n<p>The good news is that you almost certainly <em>don\u2019t<\/em> need to blog every day. In fact, you may well find that posting just a couple of times a week works better for you.<\/p>\n<p>But before you dismiss posting daily altogether, here\u2019s why it <em>could<\/em> be a good idea.<\/p>\n<h2>Why posting every day <em>might<\/em> work for you<\/h2>\n<p>Some bloggers do best when they\u2019re in a steady routine\u2014and you might be one of them. If you find that posting once or twice a week quickly ends up as posting once or twice a month, then you might actually find it easier to post every day. That way, you can build a strong writing habit.<\/p>\n<p>Another reason for posting daily is if you\u2019re writing a news-focused blog in a fast-moving niche. One weekly post just isn\u2019t going to work if you want to be on the cutting edge of what\u2019s happening.<\/p>\n<p>There are also some SEO benefits to quickly building up a lot of posts on your site: all else being equal, the more pages you have, the more opportunities a reader has to find you through search engines. (Of course, it\u2019s not quite as simple as that in practice\u2014one high-ranking post will generally bring you much more traffic than five so-so ones.)<\/p>\n<p>If you\u2019re going to post every day:<\/p>\n<ul>\n<li>Keep your posts short and to the point.<\/li>\n<li>Plan ahead, so you don\u2019t end up publishing sub-standard content when you\u2019re in a rush.<\/li>\n<li>Vary your post types: try video posts, or image-heavy ones, for instance.<\/li>\n<\/ul>\n<h2>Why one, two or three posts per week is usually better<\/h2>\n<p>Over the past couple of years, there\u2019s been a shift in the blogging world. More and more prominent bloggers-on-blogging are moving away from daily posting\u2014and reassuring their readers that you <em>don\u2019t<\/em> have to post every day in order to be successful.<\/p>\n<p>Five years ago, there weren\u2019t so many \u201cpro\u201d-style blogs around, and readers were eager for content. Today, with a wealth of blogs to choose from, readers quickly get burnt out.<\/p>\n<blockquote><p>I once surveyed readers here on ProBlogger about the reasons they unsubscribed from RSS feeds, and the number one answer was \u201cposting too much.\u201d Respondents expressed that they developed \u201cburnout\u201d and would unsubscribe if a blog became too \u201cnoisy.\u201d \u2014Darren Rowse, <a href=\"https:\/\/problogger.com\/you-must-post-every-day-on-your-blog-misconceptions-new-bloggers-have-2\/\">You MUST Post Every Day on Your Blog [Misconceptions New Bloggers Have #2]<\/a><\/p><\/blockquote>\n<p>As a reader, I much prefer blogs that post once a week or even once every two weeks\u2014but always say something genuinely useful\u2014than blogs that post every day just for the sake of it. If you look at the blogs you read in depth versus the ones you skim, you\u2019ll probably realize that you feel the same way.<\/p>\n<p>As a blogger, posting once or twice a week lets me write in-depth, carefully constructed posts\u2014ones that are more likely to get links and tweets. I also get more comments per post this way, and have the time to engage with readers over several days of commenting.<\/p>\n<p>If you\u2019re only going to post twice a week:<\/p>\n<ul>\n<li>Look at <a href=\"https:\/\/problogger.com\/7-hot-posts-on-my-blog-this-month-and-why-they-were-successful\/\">which content on your blog is most popular<\/a>, so you can make every single post a successful one.<\/li>\n<li>Experiment with longer posts, perhaps 1,000+ words.<\/li>\n<li>Focus on evergreen content, so that each post will stay relevant for years.<\/li>\n<\/ul>\n<h2>Finding your perfect blogging routine<\/h2>\n<p>As bloggers, we all have different skills, personalities, and constraints on our time and energy. Don\u2019t force yourself to stick to someone else\u2019s blogging routine\u2014it won\u2019t necessarily work well for you.<\/p>\n<p>Your perfect blogging routine might be one post a week, or one post a day. It might involve writing posts when you\u2019re feeling inspired, or writing posts to a set schedule. You might use a content calendar to help you plan ahead with all or some of your content\u2014or you might have differently themed posts on certain days of the week or month.<\/p>\n<p>There\u2019s no \u201cone size fits all\u201d approach to blogging, and what\u2019s important is that you find a routine that you can stick to over the long term\u2014not one that leaves you burnt out after a few weeks.<\/p>\n<p>Don\u2019t worry that readers will get upset if you change your posting frequency. I\u2019ve chopped and changed on different blogs\u2014and I\u2019ve <em>never<\/em> had a reader complain that they wanted five posts a week, not three, or that they wanted my posts to be on Mondays and Thursdays, not Tuesdays and Fridays.<\/p>\n<p>When you\u2019re experimenting with your blogging routine:<\/p>\n<ul>\n<li>Don\u2019t change things <em>too<\/em> abruptly: try going from five posts per week to three posts per week, for instance.<\/li>\n<li>Consider surveying your readers to find out whether they\u2019d like more or fewer posts.<\/li>\n<li>Experiment with writing posts ahead of time, or with <a href=\"http:\/\/www.seotraining.org.uk\/blog\/content-plan-for-your-blog\">creating a content calendar<\/a>.<\/li>\n<\/ul>\n<p>Blogging shouldn\u2019t be a chore: if posting daily isn\u2019t working out for you, it\u2019s probably not working well for your readers either. Today, take a look at your blogging routine and see whether you want to make any changes\u2014and leave a comment below to let us know what you decide.<\/p>\n<p><em>Ali Luke will be leading day-long\u00a0<a href=\"http:\/\/www.seotraining.org.uk\/courses\/blogging\">blogging courses<\/a>\u00a0in London from\u00a0September 2012. If you\u2019d like to learn more about blogging, with hands-on exercises and one-to-one support as part of a small group, book your place today.\u00a0(Numbers limited to 8 people per session.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guest post is by Ali Luke of\u00a0Aliventures. If you\u2019ve been blogging for a while, you\u2019ve probably come across advice to blog every day. Perhaps you feel that you must blog every day\u2014and you\u2019re reluctant to even start your blog because you know you don\u2019t have that much time. Or<a class=\"more-link\" href=\"https:\/\/problogger.com\/how-often-should-you-blog-hint-the-answer-might-surprise-you\/\"> &#8230;more<\/a><\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,19],"tags":[667],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Often Should You Blog? (Hint: The Answer Might Surprise You)<\/title>\n<meta name=\"description\" content=\"This guest post is by Ali Luke of\u00a0Aliventures. 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