{"id":26539,"date":"2013-04-24T02:55:41","date_gmt":"2013-04-23T15:55:41","guid":{"rendered":"https:\/\/problogger.com\/?p=26539"},"modified":"2021-07-30T14:04:28","modified_gmt":"2021-07-30T04:04:28","slug":"the-ultimate-guide-to-making-money-with-the-amazon-affiliate-program","status":"publish","type":"post","link":"https:\/\/problogger.com\/the-ultimate-guide-to-making-money-with-the-amazon-affiliate-program\/","title":{"rendered":"The Ultimate Guide to Making Money with the Amazon Affiliate Program"},"content":{"rendered":"<p>Today, I was looking back over some of my earliest attempts at <a href=\"https:\/\/problogger.com\/make-money-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\">making money from blogging<\/a>. I realised that <strong>this month marks 10 years of me using <a rel=\"sponsored nofollow noreferrer\"  href=\"https:\/\/affiliate-program.amazon.com\/\">Amazon&#8217;s Associates Program<\/a><\/strong>.<\/p>\n<h2>How I Started Making Money with Amazon&#8217;s Affiliate Program<\/h2>\n<p>I first heard about Amazon\u2019s Affiliate program in April 2003. I had been blogging for 6 months and was beginning to realise that this new hobby of mine was going to cost me a little money (for hosting, design etc).<\/p>\n<p>I was newly married at the time and on a very tight budget. I realised that if I wanted to keep blogging, I needed to find a way for my blogs to pay for themselves. So began my hunt for ways to do just that.<\/p>\n<p>I began to experiment with two methods of making money from my blogs \u2013 <strong><a href=\"https:\/\/www.google.com\/adsense\/\">Google\u2019s AdSense program<\/a><\/strong> and <strong><a rel=\"sponsored nofollow noreferrer\"  href=\"https:\/\/affiliate-program.amazon.com\/\">Amazon\u2019s Affiliate program<\/a><\/strong>.<\/p>\n<p>Of the two, AdSense has certainly earned significantly more money \u2013 however, Amazon\u2019s Affiliate program has also been an important income stream.<\/p>\n<h2>$660,000 later&#8230;<\/h2>\n<p>I\u2019d love to be able to calculate exactly how much I\u2019ve earned from Amazon in that time but their current reporting system only goes back as far as 2008.<\/p>\n<p>However \u2013 in 2012 (after doing some reconstructing of my earnings) I put together the following chart of my earnings to that point (the years 2003-2007 are based upon earnings numbers mentioned in previous posts here on ProBlogger but are not exact).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Amazon-Earnings-2003-2012.png\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2013\/04\/Amazon-Earnings-2003-2012.png?resize=600%2C410&#038;ssl=1\" alt=\"Amazon Earnings 2003 2012\" width=\"600\" height=\"410\" border=\"0\" data-recalc-dims=\"1\" \/><\/p>\n<p>Since 2012 I have placed less emphasis on Amazon so things have dropped off a little but I\u2019m still tracking in the range of $50,000 to $60,000 per year from Amazon and overall I estimate my Amazon earnings, since 2003, are around the $660,000 mark (USD). Note: this figure was updated in September 2017.<\/p>\n<p>So while it\u2019s nowhere near my #1 income stream Amazon\u2019s Affiliate program has certainly been important to me.<\/p>\n<p><strong>Note<\/strong>: I share my other income streams (there are 12) and how I added them one by one <a href=\"https:\/\/problogger.com\/12-blogging-income-streams\/\">in this post<\/a> and <a href=\"https:\/\/problogger.com\/my-april-blogging-income-breakdown\/\">in this follow-up post<\/a> I share more detail of a breakdown of how the income streams rank.<\/p>\n<p>I share these results not because I\u2019m the biggest Amazon Affiliate going around. I have no doubt I\u2019m in the middle of the pack and that there are a lot bigger than me*. I share these results because, over the years, I\u2019ve heard many bloggers write off the Amazon Affiliate program as not being worth the time.<\/p>\n<p>*<em>I make this assumption based upon the fact that I&#8217;ve never ever been contacted by Amazon directly and I know a few other affiliates who have regular contact with Amazon and who&#8217;ve been assigned account managers over the years because they do so well from the program.<\/em><\/p>\n<h2>Why Many People Don&#8217;t Use the Amazon Affiliate Program (and Why I DO)<\/h2>\n<p>The usual reasons I hear people giving for not being an Amazon affiliate include:<\/p>\n<ul>\n<li>The commissions are too small. They start at 4% and for most products can go as high as 8% depending upon how many products you see sold.<\/li>\n<li>Because most people on Amazon buy low priced products like books, so 4% of a $10 product doesn\u2019t add up to a worthwhile commission.<\/li>\n<li>Because people have to make a purchase from you within 24 hours otherwise your affiliate cookie stops working.<\/li>\n<\/ul>\n<p>The above reasons are all valid. <strong>There are other options that pay higher commissions<\/strong> (although not so many for the type of products Amazon sells), <strong>you can promote higher value products<\/strong> and <strong>there are programs that have longer cookies<\/strong>\u2026 but there are also some things I like about Amazon.<\/p>\n<p>In 2007 I wrote a post titled <a href=\"https:\/\/problogger.com\/amazon-affiliate-program\/\">9 Reasons Why I AM an Amazon Affiliate<\/a> and while the post is old, most of the points still are relevant today.<\/p>\n<p>The main reasons I still am an Amazon Affiliate (apart from the obvious fact that it converts for me) are:<\/p>\n<ul>\n<li><strong>Amazon is a trusted brand<\/strong> \u2013 everyone knows Amazon. If someone were going to buy online, Amazon would have to be one of the safest options.<\/li>\n<li><strong>Commissions on higher value product<\/strong>s \u2013 while 4% on a book isn\u2019t a high commission, if you promote a high value product (like a camera) the commission can be decent.<\/li>\n<li><strong>People buy more than one item at a time<\/strong> \u2013 when you send someone to Amazon you earn a commission <em>on whatever they buy,<\/em> whether they end up buying what you sent them to or not. Many people load up their cart with numerous items so commissions can add up.<\/li>\n<li><strong>Easy integration<\/strong> \u2013 Amazon provides some good tools and widgets to help you integrate the sales channel into your website.<\/li>\n<li><strong>Holidays are boom times<\/strong> \u2013 Amazon runs some good seasonal sales. Thanksgiving to Christmas can be a particularly profitable time to promote.<\/li>\n<li><strong>Amazon has a wide array of products<\/strong> \u2013 Amazon is so much more than books these days. There are so many promotional options that most niches would probably find something relevant to their audience.<\/li>\n<\/ul>\n<p>Obviously I\u2019ll never argue that Amazon\u2019s Affiliate program (or any other income stream for that matter) is perfect for every blog \u2013 but I do think it is worth considering.<\/p>\n<h2>How to Make Money with Amazon&#8217;s Affiliate Program<\/h2>\n<p>Here&#8217;s how to make money from Amazon&#8217;s Affiliate program (I&#8217;ll dig into each below).<\/p>\n<ol>\n<li>Build Traffic to your Blog<\/li>\n<li>Build Loyalty and Trust with Your Readers<\/li>\n<li>Think about the Intent of your Readers<\/li>\n<li>Find Relevant Products to Promote<\/li>\n<li>Get People in the Door at Amazon<\/li>\n<li>Use Social Proof with Best Seller lists<\/li>\n<li>Use Reader Reviews<\/li>\n<li>Make Genuine Recommendations<\/li>\n<li>Share Informational Links<\/li>\n<li>Share Contextual Links<\/li>\n<li>Promote Specials, Promotions and Discounts<\/li>\n<li>Share multiple affiliate links per post<\/li>\n<li>Link images to Amazon<\/li>\n<li>Use Buy Now Buttons<\/li>\n<li>Consider Multiple Promotions per Campaign<\/li>\n<li>Focus Upon the Holidays<\/li>\n<li>Promote Related Products<\/li>\n<li>Promote Pre-Orders<\/li>\n<li>Track your Promotions<\/li>\n<li>Small Ticket Items Can Add Up Quick<\/li>\n<li>Big Ticket Items are the Cream on Top<\/li>\n<\/ol>\n<p>Let&#8217;s tackle each in a little more depth now (update: I&#8217;ve added 10 more tips below).<\/p>\n<h2>20 Practical Tips to Make Money with the Amazon Affiliate Program<\/h2>\n<p>Over the years, I&#8217;ve written numerous Problogger posts on making money with the Amazon&#8217;s Affiliate Program.<\/p>\n<p><strong>Below is a compilation of some of these most powerful tips<\/strong> &#8211; based upon my experience \u00a0of working with Amazon&#8217;s program over last 10 years.\u00a0I&#8217;ve updated them to make them as relevant as I can for 2013.<\/p>\n<p>I&#8217;d LOVE to hear your tips and experience of using Amazon&#8217;s Affiliate Program in comments below, as I&#8217;m certain there is a lot more that I could learn!<\/p>\n<h3>1. Traffic Traffic Traffic<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/night-traffic.jpg?resize=250%2C135&#038;ssl=1\" alt=\"night_traffic.jpg\" width=\"250\" height=\"135\" align=\"right\" data-recalc-dims=\"1\" \/><\/p>\n<p>Let\u2019s start with the most obvious point \u2013 one of the biggest factors in the upward swing in my Amazon Affiliate earnings (in the chart above) has been the corresponding upward swing in traffic.<\/p>\n<p>As with most methods of <a href=\"https:\/\/problogger.com\/make-money-blogging\/\">making money from blogging<\/a>, <strong>the more eyeballs that see your affiliate promotions \u2013 the better chance you have of them converting.<\/strong> \u00a0Of course, this is a generalisation as not all kinds of traffic converts \u2013 but more of that in the next point.<\/p>\n<p><em>Does that mean it\u2019s not worth experimenting with Amazon\u2019s Affiliate program if you don\u2019t get much traffic?<\/em><\/p>\n<p>I think it\u2019s definitely worth using early on. While you won\u2019t earn a heap, <strong>you will learn a lot<\/strong> and earning a few dollars (or cents) is better than none.<\/p>\n<p>In the first 3 months of using Amazon I earned a whopping $31.80 (around 30 cents a day). Sure, it wasn\u2019t much but I often wonder what would have happened if I\u2019d let that minuscule amount discourage me and stop my from trying!?<\/p>\n<p>So yes, experiment early but if you\u2019re just starting out <strong>your main focus needs to be on creating great content and building traffic to your blog.<\/strong> In the long run, that is what will help you earn more from Amazon (and other income streams).<\/p>\n<h3>2. Loyalty and Trust Convert<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/trust1.jpg?resize=250%2C196&#038;ssl=1\" alt=\"trust.jpg\" width=\"250\" height=\"196\" data-recalc-dims=\"1\" \/><\/p>\n<p>Another major factor in the increase in earnings has been the type of readership I\u2019ve gathered on my blogs.<\/p>\n<p>While I do get a fair bit of search engine traffic, I\u2019ve found that in most cases (and there is an exception below) <strong>search visitors don\u2019t sign up to the affiliate programs on my blogs.<\/strong> Loyal and repeat readers do.<\/p>\n<p>The main reason for this is that readers who connect with you on a daily basis, over the long haul, begin to trust you (and your blog). When you make a recommendation, or do a review, they\u2019re more likely to take that advice that someone who has give arrived from a search engine link.<\/p>\n<h3>3. The Intent of Readers Matters<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/wallet-money.jpg?resize=250%2C231&#038;ssl=1\" alt=\"buyer.jpg\" width=\"250\" height=\"231\" data-recalc-dims=\"1\" \/><\/p>\n<p>Another big factor in the equation of Amazon Affiliate conversions is <strong>the intent your readers have<\/strong> when they visit your blog.<\/p>\n<p><em>Why are they there and where are they in the \u2018buying cycle\u2019?<\/em><\/p>\n<p>I began to understand this in the early days of <a href=\"http:\/\/www.digital-photography-school.com\">Digital Photography School<\/a>. I looked at the growing traffic to the site but realised that my Amazon affiliate earnings weren\u2019t keeping up with the traffic growth I was experiencing.<\/p>\n<p>I realised that DPS was a blog that largely shared \u2018tips on how to use a camera\u2019. As a result, it wasn\u2019t really attracting readers who were in a \u2018buying mood\u2019. In fact, I ran a survey and found that many of my readers had recently purchased a camera and were on my site because they wanted to learn how to use it.<\/p>\n<p>So I began to add to the mix of content on the site with more articles relevant to people <em>buying <\/em>a digital camera. I wrote tips with advice on buying cameras, reviews of digital cameras and equipment etc. This culminated in a whole new section devoted to \u2018<a href=\"http:\/\/digital-photography-school.com\/cameras\">cameras and gear<\/a>\u2018.<\/p>\n<p>Slowly this has attracted a new type of reader to the blog: readers who are researching their next camera purchase, readers who are more likely to click a link to Amazon and who, once there, are more likely to make a purchase.<\/p>\n<p>If you want to attract search traffic that is more likely to convert, <strong>consider creating content that attracts people in a \u2018buying mood\u2019.<\/strong><\/p>\n<h3>4. Relevancy Matters<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/picture-4.png?resize=250%2C204&#038;ssl=1\" alt=\"Picture 4.png\" width=\"250\" height=\"204\" data-recalc-dims=\"1\" \/><\/p>\n<p>This is another common sense tip that many of us mess up. The more relevant your products are to your audience, the better chance you\u2019ll have of converting.<\/p>\n<ul>\n<li>Promoting iPods on a blog that largely talks about spirituality and you\u2019re unlikely to make a lot of sales (believe me, I tried). Try promoting relevant books, CDs and DVDs instead.<\/li>\n<li>Rather than promoting perfume on your travel blog try travel books, luggage and other travel products.<\/li>\n<\/ul>\n<p>Amazon doesn\u2019t work with <em>every <\/em>topic and sometimes it is hard to find a product that matches your topic. <strong>Try different products related to your topic and track which products convert best <\/strong>for your audience.<\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/open-door1.jpg?resize=250%2C306&#038;ssl=1\" alt=\"open-door1.jpg\" width=\"250\" height=\"306\" data-recalc-dims=\"1\" \/>5. Get People in the Door then Let Amazon Do What They&#8217;re Good At<\/h3>\n<p>One of the great things about Amazon is that it is a site people are familiar with and trust and they\u2019re very good at converting visitors into buyers. Amazon has honed their site to present people with products relevant to them (based upon previous surfing and buying habits) and over many years they have tweaked their site so converts <em>really <\/em>well.<\/p>\n<p>As a result, I find that if you can people to visit the Amazon site (pretty much for any reason) a percentage of them will naturally end up buying something. The cool thing is that whether they buy the thing you linked to or not \u2013 <strong>you still earn a commission!<\/strong><\/p>\n<p>I have found that one size doesn\u2019t fit all. Rather, specific types promotions of particular products work well with Amazon. I have also had some success by getting people in the Amazon door for other reasons. For example I\u2019ve experimented a couple of times on dPS with <a href=\"http:\/\/digital-photography-school.com\/what-camera-gear-would-you-buy-if-you-were-given-1000-to-spend\">running a posts that gave readers a hypothetical $1000 to spend on photography gear and asked them to surf around Amazon and choose what they wanted to buy<\/a>. The result was 350 comments (a fun community building exercise) and quite a few sales and commissions!<\/p>\n<p>While a \u2018get people in the door\u2019 strategy might seem to grate a little with my \u2018Relevancy\u2019 tip above \u2013 the key is to get people in the door <em>in a relevant way<\/em>.\u00a0 In my case, I was getting my photography readers to go window-shopping on Amazon, for cameras.<\/p>\n<p>Once they are there, the purchases they make might not be \u2018relevant\u2019 to your blog but <strong>their motivation to visit should be.<\/strong><\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/nyt-extended-list-715372.jpg?resize=250%2C256&#038;ssl=1\" alt=\"NYT-extended-list-715372.jpg\" width=\"250\" height=\"256\" data-recalc-dims=\"1\" \/>6. Social Proof Marketing 1 &#8211; Best Seller Lists<\/h3>\n<p>People are more willing to make a purchase if they feel, they\u2019re not alone &#8211; that others have and are buying <em>with them<\/em>. I\u2019m sure there is an insightful psychological reason for this but from where I sit, <strong>buying seems to have become a communal activity.<\/strong><\/p>\n<p>One of the most powerful social proof marketing strategies I\u2019ve used, when promoting Amazon affiliate links, is creating \u2018Best Seller\u2019 type lists for readers. These lists show readers what is currently popular, in terms of purchases in our community.<\/p>\n<p>A good example of this technique in action is my <a href=\"http:\/\/digital-photography-school.com\/popular-digital-cameras-and-gear\">Popular Digital Cameras and Gear<\/a> page on DPS. I update this page every few months and prominently link to it on the blog. Those two actions together, convert readers to buyers really well.<\/p>\n<p>To construct the list, I simply go through the Amazon affiliate reports\/stats and find which products are selling the best from within my community. I then categorise those results by product and \u2018Waahlaaa\u2019 \u2013 we have a best seller list that shows what readers of my site are buying in the last few months.<\/p>\n<p><strong>Bestseller lists convert well<\/strong> because readers know that others in their community are buying these products too. I guess it\u2019s Wisdom of the Crowd mentality but it works!<\/p>\n<p>Another quick example of this was a post, <a href=\"http:\/\/digital-photography-school.com\/23-digital-photography-book-reviews-ranked\">23 Photography Book Reviews [Ranked]<\/a>, where I ranked the top selling photography books in order of sales. I additionally linked each book to reviews we\u2019d done on the blog.<\/p>\n<p><strong>Note: <\/strong>the key with these \u2018best seller\u2019 lists is to drive traffic to them. Two ways to do this is to prominently link to these pages from within your blog plus linking to them from within other posts. This second method means your post doesn\u2019t just convert for a day or two.<\/p>\n<p>Also be sure to promote them through social media channels because these lists of what is hot are often shared well.<\/p>\n<p><strong>Another Note: <\/strong>Another way to create a bestseller list is to look at the ones that Amazon creates. For every category on Amazon, you can rank products based on how they are selling (popularity).<\/p>\n<p>For example &#8211; <a rel=\"sponsored nofollow noreferrer\"  href=\"http:\/\/www.amazon.com\/gp\/bestsellers\/electronics\/502394\/?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;linkCode=ur2&amp;tag=livingroom-20\">here&#8217;s the Camera and Photo best selling page<\/a> (affiliate link) that ranks the best selling cameras and gear. You can even drill down further to look at <a rel=\"sponsored nofollow noreferrer\"  href=\"http:\/\/www.amazon.com\/Best-Sellers-Electronics-Digital-SLR-Cameras\/zgbs\/electronics\/3017941\/?_encoding=UTF8&amp;camp=1789&amp;creative=390957&amp;linkCode=ur2&amp;tag=livingroom-20\">best selling DSLRs<\/a>, <a rel=\"sponsored nofollow noreferrer\"  href=\"http:\/\/www.amazon.com\/Best-Sellers-Electronics-Camera-Flashes\/zgbs\/electronics\/172447\/?_encoding=UTF8&amp;camp=1789&amp;creative=390957&amp;linkCode=ur2&amp;tag=livingroom-20\">Flashes<\/a> and <a rel=\"sponsored nofollow noreferrer\"  href=\"http:\/\/www.amazon.com\/Best-Sellers-Electronics-Camcorder-Camera-Lenses\/zgbs\/electronics\/499248\/?_encoding=UTF8&amp;camp=1789&amp;creative=390957&amp;linkCode=ur2&amp;tag=livingroom-20\">Lenses<\/a>.<\/p>\n<p>These lists give you hints as to what products are hot to promote but you could easily pull them together into a list of products to feature on your own site.<\/p>\n<h3>7. Social Proof Marketing 2 &#8211; Reader Reviews<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/picture-6.png?resize=250%2C250&#038;ssl=1\" alt=\"Picture 6.png\" width=\"250\" height=\"250\" data-recalc-dims=\"1\" \/><\/p>\n<p>I used to review all the photography books featured on DPS. It was mainly because I couldn\u2019t find anyone else to do it and partly because I\u2019m a control freak.<\/p>\n<p>However, one day I had a reader offer to write a book review for me. I knew the reader so I was confident the review would be OK to publish. As with all my reviews, it had an affiliate link to Amazon in it. I was a little skeptical about whether the review would convert. I thought my readers might not respond as well to a stranger\u2019s review of the book.<strong> I was wrong.<\/strong><\/p>\n<p>The review not only converted as well as my normal reviews \u2013 it did even better than normal!<\/p>\n<p>This could have been for many reasons but one reason I suspect came into play was the way I introduced the reviewer. I didn\u2019t build them up to be an \u201cexpert\u201d. I introduced them as a \u2018DPS reader\u2019, a regular reader who wanted to share some thoughts on a book that had helped them.<\/p>\n<p>I suspect the social proof concept came into play a little here. Readers saw another reader recommending something in a genuine way and wanted to get a copy for themselves.<\/p>\n<p><strong>Note: <\/strong>interestingly Amazon themselves uses reader reviews as a fairly major feature of their site. <em>Why?<\/em> They work!<\/p>\n<h3>8. Genuine Recommendations and Reviews<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/bookrev-600.jpg?resize=250%2C250&#038;ssl=1\" alt=\"bookrev_600.jpg\" width=\"250\" height=\"250\" data-recalc-dims=\"1\" \/><\/p>\n<p>Apart from my \u2018best seller lists\u2019 mentioned above, there are two main ways that I promote Amazon affiliate links.<\/p>\n<p>The first is in \u2018Reviews\u2019 for products (the second I\u2019ll cover below in the next point). These links are where I, or one of my writers, will genuinely test a product and give it the once over.<\/p>\n<p>I insist my writers actually read the books, test the cameras and use the software products they are reviewing. I encourage them to be as genuine and unbiased as possible, to point out both the pros and cons of the product. While there\u2019s some temptation to hype up a product and only talk about its positive points, a real review will help your reader relationship over the long haul and I find actually helps promote sales.<\/p>\n<p>Review links work well because it\u2019s usually people who are considering buying a product who <em>really <\/em>read reviews. It comes back to capturing readers with the buying mood\/intent mentioned in point #3.<\/p>\n<h3>9. Informational Links<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/information.png?resize=250%2C250&#038;ssl=1\" alt=\"information.png\" width=\"250\" height=\"250\" data-recalc-dims=\"1\" \/><\/p>\n<p>The other type of Amazon affiliate link I use is when I\u2019m mentioning a product in passing and\/or a new product is announced. For example, when Nikon announced the <a href=\"http:\/\/digital-photography-school.com\/nikon-d300s\">Nikon D300s<\/a> we immediately posted about the news because it was a notable and anticipated camera announcement. The camera was not yet available in stores and we were not able to get a review sample yet \u2013 but it was available for Pre-Order on Amazon so we linked to it.<\/p>\n<p>There was no recommendation or review attached to the link but <strong>it was a relevant link for readers who wanted to know more\u00a0<\/strong>(price, specs, pictures etc). Some readers even pre-ordered the cameras from that link.<\/p>\n<p>Similarly, if we\u2019re writing about Photoshop or another photography post-production software we\u2019ll usually include a link to the software. Again it\u2019s not a review link but rather an informational\/contextual type link.<\/p>\n<p>These don\u2019t tend to convert as well in terms of sales but they do <strong>get people \u2018in the door\u2019<\/strong> at Amazon that can help with sales from time to time.<\/p>\n<h3>10. Contextual Promoting is King<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/contextual.png?resize=250%2C195&#038;ssl=1\" alt=\"contextual.png\" width=\"250\" height=\"195\" data-recalc-dims=\"1\" \/><\/p>\n<p>One of the biggest reasons my initial attempts with Amazon simply didn\u2019t convert was that I thought it\u2019d be enough to slap a button on my sidebar, featuring a product or Amazon.<\/p>\n<p>Amazon gives publishers a lot of these type banners or widgets but despite trying almost all of them, I had little or no success with using them. Instead \u2013 99% of my conversions have come from links to Amazon <strong>from within blog posts <\/strong>about the products themselves.<\/p>\n<p>By all means experiment with the widgets and buttons Amazon gives you. If they do convert, then more power to you but every blogger I\u2019ve talked to that has had success with Amazon tells me that <strong>contextual links, from within blog posts, work best.<\/strong><\/p>\n<h3>11. Promote Specials, Promotions and Discounts<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/sale2.gif?resize=250%2C250&#038;ssl=1\" alt=\"sale2.gif\" width=\"250\" height=\"250\" data-recalc-dims=\"1\" \/><\/p>\n<p>Amazon has hardly any products that don\u2019t have a listed discount. Most books are as much as 30% off the recommended retail price and at different times during the year, Amazon runs other special discounts and promotions on different products or product categories.<\/p>\n<p>Keep an eye out for these kinds of promotions because<strong> they can be well worth promoting<\/strong> (if relevant to your readership). In fact, last time Amazon had cameras on special, I promoted the sale to my newsletter readers and had readers emailing me to thank me for letting them know about it.<\/p>\n<p>Another related tip is that when you\u2019re writing a product review and Amazon has a listed discount \u2013 <strong>include a note about the discount<\/strong>. For example, in <a href=\"http:\/\/digital-photography-school.com\/portrait-photography-secrets-of-posing-lighting-book-review\">this recent photography book review<\/a> I link at the bottom to Amazon and note that it is currently 36% off.<\/p>\n<h3>11. Multiple Links Per Post<\/h3>\n<p>When I used to write product reviews, I used to include just one affiliate link. For some reason, I thought that a single link would be enough and I didn\u2019t want to run the risk of annoying readers with more links. However, one day it struck me that the reviews I was writing were quite long and by the time people got to the end of them, the link to Amazon was no longer visible.<\/p>\n<p>At this point I started to experiment with a link at the top and tail of the review. I did some heat map tracking to see which links were the most clickable and also used Amazon\u2019s tracking codes to see which one would \u2018convert\u2019 to a sale more often.<\/p>\n<p>The results were interesting:<\/p>\n<ul>\n<li>Both affiliate links were clicked quite a bit but <strong>the link\u00a0<em>under the article <\/em>was clicked slightly more than the link at the top<\/strong>\u00a0(despite being under the fold)<\/li>\n<li><strong>The link at the end of the review resulted in more conversions <\/strong>than the link at the top<\/li>\n<li>The people who clicked on the top link still purchased (although not as many) but interestingly <strong>it wasn\u2019t always the product I reviewed<\/strong>. \u00a0It was often related products<\/li>\n<\/ul>\n<p>I concluded that having read a product review, people felt more informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product. Those clicking on the top link seemed to be more in a \u2018surfing\u2019 mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were \u2018in the door\u2019 at Amazon.<\/p>\n<p>These days I generally (but not always) use two links per review post.<\/p>\n<ul>\n<li>The first link is usually on the first time I use the product name<\/li>\n<li>The second link usually has a stronger call to action e.g. \u2018check it out on Amazon\u2019 or \u2018get a price on XXXX\u2019 or \u2018buy your own copy of XXXX here\u2019.<\/li>\n<\/ul>\n<h3>12. Link Images to Amazon<\/h3>\n<p>While doing some heat map tracking of where people were clicking on my reviews I learned that there was quite a bit of \u2018click activity\u2019 on images of the products, even when those images were not linked to anything.<\/p>\n<p>Note: I use <a href=\"http:\/\/www.CrazyEgg.com\">CrazyEgg<\/a> for creating heatmaps \u2013 it has the option to track clicks on all areas of your page, even where there\u2019s no link to click.<\/p>\n<p><strong>There\u2019s something about an image that people are drawn to <\/strong>and that makes them click. I began to experiment with linking images to Amazon with my affiliate links, setting up a tracking code to test whether they converted. While they didn\u2019t convert as well as text links, they did convert in some instances and to this day I still use this technique most of the time.<\/p>\n<p>Be sure you read and comply with Amazon&#8217;s <a rel=\"sponsored nofollow noreferrer\"  href=\"https:\/\/affiliate-program.amazon.com\/resource-center\/best-practices-for-using-images-in-your-content?ac-ms-src=rc-home-card\">Best Practices for Using Images in Your Content<\/a> as the use of images forms part of their <a rel=\"sponsored nofollow noreferrer\"  href=\"https:\/\/affiliate-program.amazon.com\/help\/operating\/agreement\">operating agreement<\/a>.<\/p>\n<h3>13. Buy Now Buttons<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"float: right;\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/buy-now-button-amazon.png?resize=139%2C63&#038;ssl=1\" alt=\"buy-now-button-amazon.png\" width=\"139\" height=\"63\" data-recalc-dims=\"1\" \/><\/p>\n<p>This is a technique I\u2019ve heard others having real success with but one I need to experiment with more.<\/p>\n<p>It basically involves using a \u2018buy now\u2019 button in your post. I suggest placing it below a review as a starting point. I\u2019ve written more about the technique <a href=\"https:\/\/problogger.com\/add-a-buy-now-button-to-your-affiliate-links-and-increase-conversions\/\">here<\/a> but the first time I heard this being applied, the blogger actually used the yellow Amazon <em>Buy Now <\/em>button in his posts. The familiarity of the button seemed to help increase conversions.<\/p>\n<p>Again \u2013 it\u2019s not something I\u2019ve done much of but it could be worth a try!<\/p>\n<h3>14. Multiple Promotions Per Campaign<\/h3>\n<p>I\u2019ve talked about using multiple links in a post but another way to increase conversions on a particularly hot product is to promote it more than once, over time. I only do this on very popular or highly anticipated products but it certainly works well.<\/p>\n<p>The key is to find a number of different ways to talk about the product over a few weeks (or longer). I wouldn\u2019t do all of the following for a single product but here\u2019s a few ways I\u2019ve done it on occasion in the past.<\/p>\n<ul>\n<li>If a highly anticipated camera is announced by one of the manufacturers, I immediately publish a post announcing it. Amazon often has advance notice of these announcements and will usually have a page up for it where it can be pre-ordered on the same day it\u2019s announced. I link to it immediately in my announcement post.<\/li>\n<li>A few days later I might post a post asking readers what they think about the camera or one of its features. For example, I recently wrote a post <a href=\"http:\/\/digital-photography-school.com\/would-you-buy-a-camera-with-an-in-built-projector\">asking readers what they think about the idea of a camera with an inbuilt projector<\/a> after the release of the <a href=\"http:\/\/digital-photography-school.com\/nikon-coolpix-s1000pj\">Nikon Coolpix S1000pj<\/a>.<\/li>\n<li>When the camera hits stores, I might post a short post announcing that it\u2019s available.<\/li>\n<li>When we get a review product, we\u2019ll post a review of it with our recommendations.<\/li>\n<li>We might, at some point, post some other reader reviews of the product if enough of our readers have it.<\/li>\n<li>We might also compile a list of quotes from other sites that have also reviewed the product.<\/li>\n<li>We might pull in and embed some videos from YouTube that show the products features.<\/li>\n<\/ul>\n<p>Again \u2013 I would <strong>NEVER<\/strong> do all of these things with a single product but if it\u2019s a significant product release and newsworthy over a month or so around its release we might cover it in 2-3 posts.<\/p>\n<p>You know your readership best so tune in to where they\u2019re at and whether you\u2019ve posted too much on the same product. You don\u2019t want to over do it but if it\u2019s a product your readers are discussing and are interested in there\u2019s plenty of ways to bring it up (and promote it on Amazon) more than once.<\/p>\n<h3>15. Focus Upon the Holidays<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"amazon-associates-christmas.png\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2013\/04\/amazon-associates-christmas.png?resize=579%2C558&#038;ssl=1\" alt=\"Amazon associates christmas\" width=\"579\" height=\"558\" border=\"0\" data-recalc-dims=\"1\" \/><\/p>\n<p>If you check out this I shared here on ProBlogger back in 2009 you\u2019ll notice that the yearly 4th quarters were usually bigger than those proceeding them. The reason is simple \u2013 Christmas and Thanksgiving.<\/p>\n<p>The only December that I saw a downswing was when Google temporarily de-indexed my first site for a few weeks. Every other year there has been healthy rises for the later half of November and all of December (the last few Decembers have been massive).<\/p>\n<p>The upswing in sales around Christmas is partly natural as people are more in a \u2018buying mood\u2019 at that time of year. I like to take advantage of this by <strong>creating content that is specific to the holiday season.<\/strong><\/p>\n<p>Content such as buying guides, reader questions getting people talking about what they\u2019re looking to buy or would like to receive for Christmas, lists of popular\/recommended products etc.<\/p>\n<h3>16. Promote Related Products<\/h3>\n<p>One of the challenges I came up against when writing about cameras regularly was that while a certain percentage of my readers were actively shopping for a new camera, many readers already owned one. In fact, writing a \u2018photography tips\u2019 blog means you attract more people wanting to learn how to use a camera that they already own, rather than buying a new one.<\/p>\n<p>As a result, <strong>I often do more promotions on \u2018related products\u2019<\/strong> than cameras themselves. That means promoting lenses, flashes, memory cards and other photographic accessories as well as photography books (which is strongly related to my core \u2018tips\u2019 focus).<\/p>\n<p>One great way to get ideas for related products to promote is to look at the stats\/reports that Amazon gives you to <strong>see which products readers are buying<\/strong>. After a while you\u2019ll start to notice that they\u2019re not only buying the products you directly promote but other products as well. Some will be completely irrelevant to your niche \u2013 but many times trends will emerge that could signal other products that it might be worth promoting.<\/p>\n<p>Let\u2019s look at an example of this. Following is a screen capture of a small part of the orders on my Amazon account a while back. I have arranged them in order of how many were sold.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/hot-products-amazon.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/hot-products-amazon-tm.jpg?resize=540%2C486&#038;ssl=1\" alt=\"Hot-Products-Amazon.png\" width=\"540\" height=\"486\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>What you can see in this screen grab is that the #1 electronic item sold in the period was a Canon 50mm lens. You can see that in the \u2018product Link Clicks column\u2019 that people came to Amazon directly through a link from my site to this item \u2013 it\u2019s something I promoted on DPS.<\/p>\n<p>However look at the next most popular item (the Tiffen 52mm UV filter). You can see in the \u2018Product Link Clicks\u2019 column that there is a \u20180\u2019 figure. I never promoted this product directly on DPS \u2013 yet 44 people bought it.<\/p>\n<p>The next two items were things I promoted but the next 8 were things that people bought in number by themselves without me promoting them at all. To me, <strong>knowing which items people buy without my prompting is GOLD!<\/strong><\/p>\n<p>It\u2019s possible that Amazon is promoting them heavily or that one person is buying a lot of the one product, or they just could be great products that almost sell themselves for one reason or another.<\/p>\n<p>Whatever the reason, <strong>I\u2019ll look into them further and see if they could be products I should be promoting somehow.<\/strong><\/p>\n<p>You can bet there will be a post on dPS soon that highlights some of these \u2018hot\/best selling accessories\u2019 among our readers!<\/p>\n<h3>17. Promote Pre-Orders<\/h3>\n<p>I\u2019ve already mentioned this one above but one of the things that I do is promote the ability to Pre-Order products on Amazon.<\/p>\n<p>It doesn\u2019t happen for every product but I find that Amazon will sometimes create pages for new products before they\u2019re even available for purchase.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/pre-order.png?resize=540%2C204&#038;ssl=1\" alt=\"pre-order.png\" width=\"540\" height=\"204\" data-recalc-dims=\"1\" \/><\/p>\n<p>When I post an article announcing a new camera <strong>I always check Amazon first to see if they\u2019ve already created a page for that product.<\/strong> If they have, I make sure to mention that the product is already available for pre-ordering on Amazon.<\/p>\n<p>For example a couple of years ago when Canon Released the <a href=\"http:\/\/digital-photography-school.com\/canon-eos-50d-dslr\">Canon EOS 50D DSLR<\/a> I used this technique. This post generated 10 sales of the camera before it was even available in stores. While two of them cancelled their orders later 8 sales of a $1000+ product certainly add up!<\/p>\n<h3>18. Track Your Campaigns<\/h3>\n<p>Until a bit over a year ago, I just promoted every single Amazon affiliate link with the one tracking code. I was lazy and while I saw which products were selling, I never really knew what links on my blog were converting and what ones were not.<\/p>\n<p>Eventually I decided that <strong>I needed to know more about what was working for me <\/strong>so I started tracking campaigns. Amazon allows you to create 100 tracking ids (once logged into Amazon Associates you <a rel=\"sponsored nofollow noreferrer\"  href=\"https:\/\/affiliate-program.amazon.com\/gp\/associates\/network\/your-account\/manage-tracking-ids.html\">manage them at this link<\/a>).<\/p>\n<p>I didn\u2019t realize there was a limit until a few years back when I hit the maximum. I wish Amazon would increase it! To be honest, I find their tracking system pretty messy and think it needs an overhaul however, <strong>it is great for testing what works and what doesn\u2019t<\/strong>. Most of what I\u2019ve written about in other tips in these articles was learned through tracking.<\/p>\n<p>Because there\u2019s a 100 tracking code limit, <strong>I suggest creating a few general tracking codes, <\/strong>one for each blog and perhaps one for each category on your blog. Then use other codes for major promotions that you\u2019re doing. This way not every Amazon link will be tracked but important ones will.<\/p>\n<p><strong>Note: <\/strong>I\u2019m told that Amazon do give more tracking codes if you email them but it\u2019s a bit of a drawn out process. If you need more it\u2019s worth a try (I know I\u2019ll be trying).<\/p>\n<h3>19. Small Ticket Items Add Up<\/h3>\n<p>One of the most common criticisms I hear about the Amazon\u2019s Affiliate program is that there are just too many <em>small <\/em>commissions. Getting a commission of a small percentage on a $15 book just doesn\u2019t cut it for many people. \u00a0Some people use this to justify not using Amazon at all while others just promote big-ticket items.<\/p>\n<p><strong>While I agree that these small commissions are not much on their own \u2013 they do add up.<\/strong><\/p>\n<p>Yesterday I earned $506.03 from Amazon. It was actually a pretty good day, higher than average. One might think the higher than normal figure came from selling some big ticket items but that wasn\u2019t the case. The highest commission for the day was a $21.34 commission. The vast majority of the sales were books sold from my <a href=\"http:\/\/digital-photography-school.com\/23-digital-photography-book-reviews-ranked\">list of photography books<\/a>, which we promoted on social media recently.<\/p>\n<p>The other beauty of getting lots of smaller ticket sales is that <strong>they go towards increasing the commission tier you\u2019re on.<\/strong> The more items you sell (not the more $\u2019s you refer \u2013 but item numbers) the higher % commission you make from Amazon.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/amazon-tiers.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/amazon-tiers-tm.jpg?resize=540%2C324&#038;ssl=1\" alt=\"amazon-tiers.png\" width=\"540\" height=\"324\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>In the screen capture above you can see that when you go past 6 items referred, you move from a 4% commission to a 6% commission. If you keep referring more, the commission increases. The only category of product not included in this is consumer electronics (frustrating for a camera guy!).<\/p>\n<p>This means that <strong>if you refer enough small ticket items you can double your commissions.<\/strong><\/p>\n<p><strong>Note:<\/strong> Amazon lets you choose two types of payment structures \u2013 \u2018Classic\u2019 and \u2018Performance\u2019. The classic one has a 4% flat commission \u2013 while the \u2018performance\u2019 one has the tiers. I\u2019m not sure why anyone would select \u2018classic\u2019 so make sure you choose \u2018Performance\u2019!<\/p>\n<h3>20. Big Ticket Items are the Cream on Top<\/h3>\n<p>While I strongly advise promoting small ticket items to help boost your sale numbers and commission figures, it\u2019s also worth targeting some bigger ticket promotions too.<\/p>\n<p>In my experience, they don\u2019t convert anywhere near as well as cheaper items but when they do, they can give your revenue a real boost. As someone promoting cameras that can sell for several thousand dollars, I\u2019ve had single commissions in the hundreds of dollars range (even when the commission is limited to 4% on consumer electronics).<\/p>\n<p>For example, last month I saw the sale of the <a rel=\"sponsored nofollow noreferrer\"  href=\"http:\/\/www.amazon.com\/gp\/product\/B0076AYNXM\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B0076AYNXM&amp;linkCode=as2&amp;tag=livingroom-20\">Nikon D800 36.3 MP CMOS FX-Format Digital SLR Camera (Body Only)<\/a> (yes that IS an affiliate link). It sells for over $2700 and generated me a $111 commission.<\/p>\n<p>Here are a few more smaller but still significant ones from the last week:<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2013\/04\/amazon-affiliate-earnings.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2013\/04\/amazon-affiliate-earnings-tm.jpg?resize=600%2C528&#038;ssl=1\" alt=\"amazon-affiliate-earnings\" width=\"600\" height=\"528\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>While these bigger ticket items are certainly not selling in as great a number as books &#8211; they contribute a significant amount to the total earnings of the month.<\/p>\n<h2>10 More Tips on Using the Amazon Affiliate Program<\/h2>\n<p>To finish off this ultimate guide I want to share 10 more general, overarching tips and principles I\u2019ve found helpful when making money with Amazon\u2019s Affiliate program.<\/p>\n<h3>1. Time is a Major Factor<\/h3>\n<p>As I mentioned at the start of this guide, the $420,000+ that I\u2019ve earned from Amazon has come <em>over 10 years.<\/em><\/p>\n<p>While the last 5 years seen me earn over $50,000 per year from Amazon, it took 5 years of building to get it to that level &#8211; with the first 3 years really not earning much at all.<\/p>\n<p>That was partly due to increasing traffic. It was partly due to my regular inclusion of affiliate links in my posts. I don\u2019t promote Amazon in every post but in an average week I\u2019d say I link to Amazon in at least 4-5 posts. That adds up to 200-250 posts per year and around over 2000 posts in the last 10 years.<\/p>\n<p><strong>These posts act as a doorway to the Amazon site.<\/strong> As the number of posts has increased, my blogs have begun to rank higher in Google and my loyal reader numbers have grown, the number of people going through these \u2018doorways\u2019 has increase\u2013 hence the escalation in earnings.<\/p>\n<h3>2. Start Early<\/h3>\n<p>I recommend that bloggers start to use Amazon\u2019s Affiliate Program early. In doing so, you\u2019ll be populating your blog with links into the store that may not convert brilliantly early on but which can potentially convert for years to come as your blog grows in popularity.<\/p>\n<p>The other good thing about <a href=\"https:\/\/problogger.com\/how-early-should-you-monetize-your-new-blog\/\">starting early<\/a> is that <strong>you\u2019ll learn a lot about affiliate marketing.<\/strong> Most of the lessons and tips that I\u2019ve shared in this series of posts have come directly from my own experimenting with Amazon\u2019s Affiliate program.<\/p>\n<p>I knew so little in the early days and I made a lot of mistakes but each time I messed up I learned another lesson that has helped me to grow my Amazon earnings into a more significant part of my own business.<\/p>\n<h3>3. Experiment with Widgets<\/h3>\n<p>I\u2019ve already mentioned that I largely rely upon contextual links to promote Amazon products. I find these offer the best conversion however, I do know of a few bloggers who\u2019ve successfully incorporated a variety of the <a rel=\"sponsored nofollow noreferrer\"  href=\"https:\/\/widgets.amazon.com\/\">widgets<\/a> that Amazon gives their affiliates to use.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2009\/08\/amazon-widgets.png?resize=540%2C333&#038;ssl=1\" alt=\"amazon-widgets.png\" width=\"540\" height=\"333\" data-recalc-dims=\"1\" \/><\/p>\n<p>It comes down to <strong>experimenting with the tools <\/strong>and <strong>seeing what works best with your audience.<\/strong> If you\u2019ve used some of these widgets I\u2019d love to see examples of where you\u2019ve had them work for you \u2013 please share links in comments below so we can all learn!<\/p>\n<h3>4. Transparency with Readers<\/h3>\n<p>There is always debate about the topic of transparency when affiliate marketing comes up. Should you disclose that your links are affiliate links or should you not?<\/p>\n<p>&nbsp;<\/p>\n<p>The answer to this will partly depend upon your location. If you\u2019re in the US, the FCC requires a disclosure \u2013 but in other parts of the world you are not required to do so.<\/p>\n<p>Each blogger will ultimately have their own stance on this and it\u2019s important to work out what sits well with your own ethics, the flow of your site and the law.<\/p>\n<p>Being in Australia, I\u2019m not required to do anything by the law (although I hear talk that there may be changes around this). I don\u2019t disclose every single Amazon link on my photography blog in a direct way but do I have a disclaimer\/disclosure page on the blog. When I\u2019m doing a \u2018best seller list\u2019 always include a disclaimer on those posts as the whole page is filled with affiliate links. I have also written numerous times on DPS about how the links to Amazon earn us money and help the site to keep growing and be free.<\/p>\n<p>I was nervous the first time I mentioned this to readers and expected a backlash however, what I found was that most readers not only accepted it, they encouraged us.<\/p>\n<p>In fact, a few of our readers tell me that if they\u2019re going to make some kind of purchase at Amazon that they always come to DPS to click on one of our links to do so! <strong>Transparency isn\u2019t as scary as you might think<\/strong> (although this might depend upon your audience a little).<\/p>\n<p>Here on ProBlogger I disclose Amazon affiliate links. That\u2019s mainly because there are fewer of them and because my readers here are more savvy with the idea of affiliate programs (I don\u2019t have to explain what an affiliate link is every time I mention one).<\/p>\n<h3>5. Don&#8217;t Hype &#8211; Put Your Readers First<\/h3>\n<p>When you engage in any affiliate marketing, always keep your readers\u2019 best interests at heart.<\/p>\n<p>I\u2019ve been critiqued for taking this view over the years by groups of bloggers who seem to put the priority on \u2018making money at all costs\u2019. While you certainly can make money without a focus on quality content or building community and by hyping up the things that you promote \u2013 my approach has always been to put the reader first.<\/p>\n<p>I do this because <strong>I want to build a solid reputation and a loyal readership<\/strong> of people who trust me. I\u2019d rather make less money and still have a reader than make lots of money and never see the reader again. For me, this comes not only from my ethics but my belief that in the long term building a good profile and reputation leads to other opportunities for profit.<\/p>\n<p>The problem with hype is that you set readers up with expectations that are beyond what the product you\u2019re recommending can deliver. This might lead to a sale but it also leads to disappointment and anger \u2013 the loss of readers \u2013 damaged reputation etc.<\/p>\n<h3>6. Pick High Quality Products<\/h3>\n<p>This follows on from the last point but is worth stating on its own. <strong>The success (or failure) of your Amazon Affiliate Program hinges upon the products you choose.<\/strong><\/p>\n<p>When you promote quality, it is much easier to be both genuine in your reviews and recommendations which leads to conversions and commissions.<\/p>\n<p>Wherever you can, test the products you recommend to ensure their quality (or find someone who can do it for you).<\/p>\n<h3>7. Be Bold<\/h3>\n<p>One of the recurring themes I hear from readers is that they worry about using Amazon links too much, asking \u201cWon\u2019t readers push back?\u201d<\/p>\n<p>I have always shared this concern but as you\u2019ve probably picked up by now, the reader push back has been almost non-existent.<\/p>\n<p>Perhaps this is because I carefully choose the products I promote or because I often promote these links in posts based upon reader feedback. I can think of less than 10 occasions when I\u2019ve had people on my photography site question the links. In fact, as I said above, I\u2019ve had more people give positive feedback about them than anything.<\/p>\n<p>I guess there would come a point where too much promotion would get a negative reaction so <strong>you want to be a little subtle about your promotion <\/strong>but in general, I think readers can handle more than we might think they can.<\/p>\n<p><strong>Note: <\/strong>I think the line where readers will push back probably will vary from blog to blog depending upon their readership. For example here on ProBlogger I get a little more negative feedback from readers on affiliate promotions. I suspect ProBlogger readers are a little more tuned into the issue and suspicious of some of the affiliate marketing that goes on around the web.<\/p>\n<h3>8. Localized Audiences? Try Local Amazons<\/h3>\n<p>Another comment that sometimes comes is that Amazon.com doesn\u2019t work brilliantly for blogs and sites with traffic from countries outside the USA.<\/p>\n<p>A couple of reflections on this:<\/p>\n<p><strong>Firstly<\/strong> \u2013 it\u2019s not completely true. I previously had a blog with almost completely Australian traffic and it converted reasonably well with Amazon. Amazon does ship <em>some <\/em>products to Australia and other countries (books, CDs etc) so if you\u2019re promoting those products it can work.<\/p>\n<p>Of course I always missed out on the bigger ticket electronic items that didn\u2019t ship outside the USA. This was part of the reason I moved my efforts to starting Digital Photography School, which has a more global audience.<\/p>\n<p><strong>Secondly<\/strong> \u2013 if your traffic is localized to a country with its own Amazon store, join the affiliate program for that store and promote it. I know one of the UK photography sites does very well from promoting the UK version of Amazon. I also know one blog that adds two links to every post he does \u2013 one with the US and one with the UK store.<\/p>\n<p>I\u2019ve also heard that some people use geo-targeting tools to look at where a reader is from and serving them a localized link for them.<\/p>\n<h3>9. Topics Convert Differently<\/h3>\n<p>One forum I came across was discussing my previous articles and a number of people reported that Amazon didn\u2019t work on their sites (doubting whether I was telling the truth about my earnings). When I delved a little deeper, and looked at their sites, the reason for their lack of success with Amazon became apparent \u2013 their topics.<\/p>\n<p>Some topics will naturally fit with Amazon better than others. In the end, it comes down to the fact that Amazon is a product related affiliate program so <strong>it only works when people buy stuff<\/strong>. If your blog is on a topic that doesn\u2019t have any natural connection to people buying stuff it is going to be an uphill battle.<\/p>\n<p>In my experience, it\u2019s <strong>product-related blogs that tend to do best with Amazon. <\/strong>Most blogs probably have at least some possibilities (for example here on ProBlogger I occasionally link to a book that relates or a computer or electronic tool that I think might be useful to bloggers) but the reality is that this blog will never convert as well on Amazon as my photography site.<\/p>\n<h3>10. Keep an Eye on Amazon<\/h3>\n<p>My last tip is to <strong>keep an eye on what Amazon is doing.<\/strong> I mean this in two ways:<\/p>\n<p><strong>1. Learn from Them \u2013<\/strong> be a regular user of Amazon. You don\u2019t have to be an active buyer but surf the site regularly and pay particular attention to the way that THEY are promoting products on their site.<\/p>\n<p><strong>Amazon has spent years perfecting the art of online selling<\/strong> and you\u2019ll learn a lot about online marketing by observing how they do it. They constantly test different ways of promoting products and have evolved their site quite a lot over the years. See what widgets they use to promote related products, watch how they use reader reviews, and see the way that they describe products.<\/p>\n<p>You\u2019ll also be in a better position to pre-sell the products you recommend if you look at the page you\u2019re sending people to before you do it.<\/p>\n<p><strong>2. Watch for Opportunities<\/strong> \u2013 earlier in this guide I mentioned that you could tap into a number of promotions Amazon on their site. Some of these are promote directly to their affiliates. For example, they send out emails to affiliates semi-regularly, promoting their latest promotions. They also have a <a rel=\"sponsored nofollow noreferrer\"  href=\"http:\/\/affiliate-blog.amazon.com\/\">blog<\/a> where they do likewise.<\/p>\n<p>If you read the blog and get the emails you\u2019ll see promotions where they are offering discounts to readers but also where they\u2019re giving bonus commissions for some items or categories of products. Not all of them will relate to your niche but over time some will.<\/p>\n<p>However, there are other opportunities they don\u2019t promote to us as affiliates but which you can still tap into. For example, today I was surfing on Amazon and came across their <a rel=\"sponsored nofollow noreferrer\"  href=\"http:\/\/www.amazon.com\/Deals-Camera-Photo\/b\/?_encoding=UTF8&amp;camp=1789&amp;creative=390957&amp;linkCode=ur2&amp;node=761198&amp;pf_rd_i=502394&amp;pf_rd_m=ATVPDKIKX0DER&amp;pf_rd_p=1534267162&amp;pf_rd_r=A437F9C86D4A4F8B9152&amp;pf_rd_s=merchandised-search-2&amp;pf_rd_t=101&amp;tag=livingroom-20\">Camera Deals page<\/a>.<\/p>\n<p>The page is a sales page promoting any deals that they\u2019re running on digital cameras. On the page are some pretty decent deals that are worth promoting on my photography blog.<\/p>\n<p>This is just one of many promotions that Amazon is always running on their site. Keep an eye out on the site for what they\u2019re doing that relates to your niche and you\u2019ll find some good stuff to promote.<\/p>\n<p><strong>The more you keep an eye on how Amazon are promoting products to their readers the better informed you\u2019ll be about how YOU can do the same thing.<\/strong><\/p>\n<h3>Share Your Amazon Affiliate Program Tips<\/h3>\n<p>This brings to an end my ultimate guide to making money with the Amazon Affilate Program. I&#8217;ve shared everything that I&#8217;ve tried \u00a0but what about you? Got any tips to add?<\/p>\n<h3>Stay Up to Date with our Latest Affiliate Marketing Tips<\/h3>\n<p>Here at ProBlogger we&#8217;re constantly producing new blogging and monetization tutorials. Subscribe to the free ProBloggerPLUS newsletter to get all our latest.<\/p>\n<span style=\"display:none\" class=\"tl-placeholder-f-type-shortcode_87654\"><\/span>\n","protected":false},"excerpt":{"rendered":"<p>Today, I was looking back over some of my earliest attempts at making money from blogging. I realised that this month marks 10 years of me using Amazon&#8217;s Associates Program. How I Started Making Money with Amazon&#8217;s Affiliate Program I first heard about Amazon\u2019s Affiliate program in April 2003. I<a class=\"more-link\" href=\"https:\/\/problogger.com\/the-ultimate-guide-to-making-money-with-the-amazon-affiliate-program\/\"> &#8230;more<\/a><\/p>\n","protected":false},"author":2,"featured_media":26537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,22],"tags":[188,302],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Making Money with the Amazon Affiliate Program<\/title>\n<meta name=\"description\" content=\"Today, I was looking back over some of my earliest attempts at making money from blogging. I realised that this month ma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/problogger.com\/the-ultimate-guide-to-making-money-with-the-amazon-affiliate-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Making Money with the Amazon Affiliate Program\" \/>\n<meta property=\"og:description\" content=\"Today, I was looking back over some of my earliest attempts at making money from blogging. I realised that this month marks 10 years of me using Amazon&#8217;s Associates Program. How I Started Making Money with Amazon&#8217;s Affiliate Program I first heard about Amazon\u2019s Affiliate program in April 2003. I ...more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/problogger.com\/the-ultimate-guide-to-making-money-with-the-amazon-affiliate-program\/\" \/>\n<meta property=\"og:site_name\" content=\"ProBlogger\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/problogger\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-23T15:55:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-30T04:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/problogger.com\/wp-content\/uploads\/2013\/04\/Amazon-Earnings-2003-2012.png?fit=600%2C410&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Darren Rowse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ProBlogger\" 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