{"id":27088,"date":"2023-07-10T02:24:55","date_gmt":"2023-07-09T16:24:55","guid":{"rendered":"https:\/\/problogger.com\/?p=27088"},"modified":"2023-07-13T16:06:05","modified_gmt":"2023-07-13T06:06:05","slug":"forget-about-marketing-concentrate-on-blogging","status":"publish","type":"post","link":"https:\/\/problogger.com\/forget-about-marketing-concentrate-on-blogging\/","title":{"rendered":"Forget about Marketing: Concentrate on Blogging"},"content":{"rendered":"
\"Forget

Image created in Canva<\/a><\/p><\/div>\n

This is a guest contribution by\u00a0Nicholas Whitmore.<\/em><\/p>\n

The title: What on earth does it mean?<\/p>\n

Well, recently it seems like a lot of bloggers fancy themselves as marketers<\/strong>. You can\u2019t read a post on a blog without seeing a load of other bloggers commenting at the bottom, with a link back to their own site. Of course other bloggers use black hat SEO tricks and other shady tactics in order to drive traffic to their blog. Each to their own you might say, but at the end of the day life can be much, much easier.<\/p>\n

If you publish blog content that\u2019s truly awesome, everyone else will market your blog for you.<\/strong><\/p>\n

If you seem to spend half your life trying to promote your blog with your efforts never coming to fruition, now\u2019s the time to stop. There\u2019s a reason why things aren\u2019t working out \u2013 and you can bet your bottom dollar that it\u2019s the actual content in your blog posts.<\/p>\n

Sorry to have to break it to you, but your blog posts suck.<\/strong><\/p>\n

It\u2019s time to go back to basics because if you\u2019re guilty of trying to build links and force traffic to your blog, you\u2019re trying too hard.<\/strong><\/p>\n

The art of blogging involves thinking up great topics<\/a> and blog titles<\/a>, performing research where required, then authoring great work.<\/p>\n

Building links and driving traffic to your website does not fall under the blogging remit \u2013 that\u2019s marketing, something different altogether.<\/p>\n

Good things come to those who wait<\/h2>\n

Starting a successful blog is not something that you can do overnight. In fact, it can take months or even years before you start to see traction and those crazy traffic figures you\u2019ve dreamt of. If you\u2019ve got a short attention span or you\u2019re incredibly impatient, the chances are that you won\u2019t make it as a blogger.<\/strong><\/p>\n

Whilst some bloggers out there make a living from their sites, don\u2019t go quitting your day job and blowing your life savings just yet \u2013 getting a blog to the point where it can be successfully and sustainably monetized takes a very, very long time.<\/p>\n

Expedite success with more awesome blog posts\u00a0<\/span><\/h2>\n

The only way in which you can expedite the success of your blog is to publish more high quality content.<\/strong> Be careful not to inundate your visitors with too much content to digest though in your race to the top. Careful balances need to be struck between quality and quantity \u2013 a balance must also be struck between too many and too little blog posts.<\/p>\n

Rarely will you see a sparsely populated blog that\u2019s extremely popular<\/strong>. One of the core ingredients of a successful blog is frequent content \u2013 there\u2019s no getting away from that fact. You don\u2019t have <\/em>to post 10 new blogs each week, but it would help in a lot of cases.<\/p>\n

Hard work always pays off\u00a0<\/span><\/h2>\n

On my desk is a mug that my father used to drink out of. It says: \u201cHard work always pays off\u201d \u2013 I find that little saying resonates around my head at least one million times each day. There are few things in life truer than this saying \u2013 and it can of course be applied to the world of blogging.<\/p>\n

Be prepared to spend a good few months writing awesome posts<\/strong> that few people will read initially.<\/p>\n

Keep plugging away \u2013 keep publishing great content and your blog will<\/em> be recognized. The pay off comes when the recognition that your blog receives snowballs \u2013 links from other blogs start rolling in, and people recommend your posts on social media.<\/p>\n

Recognition usually starts like a little trickle of water<\/strong> \u2013 gradually it will build up into a raging torrent. The more recognition your site receives, the more people will read it. As more people read your blog, it\u2019ll receive further recognition. It\u2019s an infinite loop of goodness for you as a blog owner!<\/p>\n

In Summary\u00a0<\/span><\/h2>\n

When you write and publish awesome content on your blog, good things will come your way. <\/strong><\/p>\n

When you write and publish boring content then spend hours on end building links to it, trying to force people to your website, good things will never come.<\/strong><\/p>\n

Spend your time blogging \u2013 not marketing. The marketing side of things will be taken care of for you by your visitors if the blog posts that you publish are good enough to be recommended and shared across the internet.<\/p>\n

There\u2019s absolutely nothing wrong with sharing posts you publish via social media with friends and followers \u2013 it\u2019s the ideal way in which to generate that initial buzz and interest about your blog. When the marketing of your posts takes longer than it does to actually write them<\/strong> however, you\u2019ve almost certainly lost your way as a blogger.<\/p>\n

\u00a0Nick is a freelance journalist and website content editor from\u00a0http:\/\/www.contentwriting.org<\/a>. He writes extensively about the art of blogging, as well as online marketing techniques such as SEO, PPC and SMM.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This is a guest contribution by\u00a0Nicholas Whitmore. The title: What on earth does it mean? Well, recently it seems like a lot of bloggers fancy themselves as marketers. You can\u2019t read a post on a blog without seeing a load of other bloggers commenting at the bottom, with a link …more<\/a><\/p>\n","protected":false},"author":136,"featured_media":1155442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,19],"tags":[],"yoast_head":"\nForget about Marketing: Concentrate on Blogging<\/title>\n<meta name=\"description\" content=\"If you spend half your life trying to promote your blog with your efforts never coming to fruition, the problem is your content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/problogger.com\/forget-about-marketing-concentrate-on-blogging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forget about Marketing: Concentrate on 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