{"id":36076,"date":"2015-02-11T01:29:47","date_gmt":"2015-02-10T14:29:47","guid":{"rendered":"https:\/\/problogger.com\/?p=36076"},"modified":"2016-04-13T10:40:33","modified_gmt":"2016-04-12T23:40:33","slug":"how-to-build-an-efficient-social-media-workflow-to-increase-your-traffic","status":"publish","type":"post","link":"https:\/\/problogger.com\/how-to-build-an-efficient-social-media-workflow-to-increase-your-traffic\/","title":{"rendered":"How to Build an Efficient Social Media Workflow to Increase your Traffic"},"content":{"rendered":"

Recently I shared a video on my Facebook page<\/a> about how I structure social media updates each week.<\/p>\n

I have been asked frequently about how much content to share, what times to share, and what I do personally for each of my sites. I take a pretty proactive approach on the Digital Photography School Facebook <\/a>and Twitter<\/a> feeds, ensuring there’s a broad range of new and old content across timeslots that work for our audience.<\/p>\n

It’s solid advice I think would be useful in any niche – especially because there is the tendency to be overwhelmed with having to keep up with different social media sites, all the while trying to be relevant and interesting. I always tell people to choose the sites that work for your blog and your audience, and to focus on doing them well.<\/p>\n

In this video, I share my (very simple Google Doc) editorial calendar, and how I find content to fill it. I also go through the process I use to share each article with our audience, from choosing the image, to describing it in a way that will interest people. I also go through how I look through the archives for relevant articles that haven’t been shared in a while.<\/p>\n

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