{"id":65814,"date":"2016-09-29T00:00:06","date_gmt":"2016-09-28T14:00:06","guid":{"rendered":"https:\/\/problogger.com\/?p=65814"},"modified":"2017-03-31T12:32:11","modified_gmt":"2017-03-31T01:32:11","slug":"powerful-brand-image-crucial-successful-blogging-6-ways-can-build-one","status":"publish","type":"post","link":"https:\/\/problogger.com\/powerful-brand-image-crucial-successful-blogging-6-ways-can-build-one\/","title":{"rendered":"Why a Powerful Brand Image Is Crucial for Successful Blogging (And 6 Ways You Can Build One)"},"content":{"rendered":"

This is a guest contribution from Jawad Khan.<\/em><\/p>\n

Do you have a mentor, or have you ever tried looking for one?<\/p>\n

If yes, you\u2019d know that credibility, apart from the right expertise, is the number one quality a mentor should possess.<\/p>\n

A person doesn\u2019t deserve to mentor you (or anyone) if he isn\u2019t dependable and changes views like clothes.<\/p>\n

In other words a successful mentor needs to have a brand image that epitomizes trust, expertise and consistency.<\/p>\n

A\u00a0Powerful Brand Image Is Crucial for Successful Blogging<\/h1>\n

Successful blogging is a lot like mentoring.<\/p>\n

Ideally, your blog readers should look up to you for advice and direction. You should be the expert that helps them solve their biggest problems and overcome the most complex mental blocks.<\/p>\n

But that will only happen when you intentionally work on building your brand image.<\/p>\n

Just think about it.<\/p>\n

Why would someone purchase your coaching program or your \u201cEpic Guide to Freelancing\u201d or \u201c30 Day Affiliate Marketing Course\u201d when a million other people are selling similar products?<\/p>\n

It\u2019s your brand image and how you\u2019re perceived by your readers that does the selling for you.<\/p>\n

When people trust you, they buy from you even when your competitors have better products.<\/p>\n

Branding is also important from an SEO perspective.<\/p>\n

\"screen-shot-2016-09-28-at-5-19-07-pm\"<\/p>\n

Source:<\/strong> SEObook<\/a><\/p>\n

Brands not only rank higher in search results, they\u2019re much likelier to avoid a Google penalty even when they\u2019ve violated its guidelines.<\/p>\n

Not sure how to brand your blog? Let me help me break it down for you.<\/p>\n

1. Share Your Brand\u2019s Story and List Your Core Values<\/h2>\n

Powerful brands have powerful stories. They serve a clear purpose and do business for a reason. A brand\u2019s story allows it to connect with its audience and help them own the brand\u2019s experiences.<\/p>\n

If you think your blog doesn\u2019t have a story, think harder.<\/p>\n

What motivates you to blog every day? What purpose are you serving? What change are you trying to make?<\/p>\n

Most of us have a good reason for doing what we do. You just need to think harder to find it.<\/p>\n

Darren\u2019s keynote<\/a> at the World Domination Summit is a pretty good example of a powerful story.<\/p>\n

\"darren\"<\/p>\n

When you have a powerful story and purpose behind your blog, it also makes it easier for you to identify your brand\u2019s core values.<\/p>\n

For example, some of you core values as an affiliate marketing blogger can be<\/p>\n