{"id":65965,"date":"2016-10-04T00:00:35","date_gmt":"2016-10-03T13:00:35","guid":{"rendered":"https:\/\/problogger.com\/?p=65965"},"modified":"2017-01-09T21:25:09","modified_gmt":"2017-01-09T10:25:09","slug":"7-sanity-saving-tips-launching-online-course","status":"publish","type":"post","link":"https:\/\/problogger.com\/7-sanity-saving-tips-launching-online-course\/","title":{"rendered":"7 Sanity Saving Tips for Launching Your Online Course"},"content":{"rendered":"

\"7<\/p>\n

This is a guest contribution from ProBlogger Expert Ellen Jackson of Potential Psychology<\/a><\/em><\/p>\n

If you are going through hell, keep going \u2013 Winston Churchill<\/em><\/p><\/blockquote>\n

In December last year I hit publish and launched my first online course. I\u2019d love to tell you that I sat and watched the dollar metre click over as funds swelled my Paypal account but this is not a rags to riches tale. It\u2019s more The Little Engine That Could<\/em><\/a>.<\/p>\n

I was unschooled in online marketing of an e-product (Read: I had NFI. Case in point – don\u2019t launch a month long course days before Christmas.)<\/p>\n

I wrote the content, created the slideshows, pulled together some videos and a workbook and hit the publish button.<\/p>\n

*crickets*<\/p>\n

\"7<\/p>\n

A week later I had five students. Three were my friends.<\/p>\n

Two students were active participants in the course.<\/p>\n

I loved<\/em> working with those two students but with the late nights and the cost of coffee required to produce scripts, videos, presentations, course notes and workbooks I was earning less than one cent per hour.<\/strong><\/p>\n

I told you it wasn\u2019t a rags to riches tale.<\/p>\n

I gave up for five months. Didn\u2019t touch a thing.<\/p>\n

Then I attacked it again. Creative pursuits get under your skin like that. You\u2019re tormented you but you go back for more.<\/p>\n

I\u2019ve plugged away for another five months. I think I can, I think I can. <\/em>I\u2019ll soon relaunch on the incline of a steep learning curve. It\u2019s been an exercise in grit and determination but psychologists say that perseverance trumps talent on the path to success<\/a>. I\u2019ll run with that.<\/p>\n

\"phot7<\/p>\n

Here\u2019s what I\u2019ve learnt the hard way, in order to save your <\/em>sanity.<\/p>\n

    \n
  1. A wise man said, \u2018You don\u2019t learn until you launch<\/a>\u2019. He was right. You really don\u2019t.<\/em> Until you hit \u2018go\u2019 you know nothing. Maybe your course and marketing is perfect? Maybe it\u2019s not. Only your audience can tell you and they can\u2019t do that until they see what you\u2019ve got to offer. I learnt that my audience (small as it was) loved my content but I had no idea how to the message out there. Next step? Understanding the marketing process. Step up, launch and learn.<\/li>\n
  2. Make all the mistakes. My initial sales funnels sent prospects to the cul-de-sacs of the internet. I forgot to factor PayPal fees into my pricing. My course content was overwhelmingly complicated. My branding was ugly. I did it all then I unpicked it all and did it again, better. The beauty of the internet is that you can go back and fix what didn\u2019t work the first time. Don\u2019t wait for perfect<\/a>. Perfect will never come. Strive for excellence instead<\/a>.<\/li>\n
  3. Pay for expertise. With limited budget but unwavering determination I initially confronted landing pages, Facebook ads and autoresponders convinced I could figure it. Wrong! It was long, slow and painful descent toward insanity. I called in the experts. My business coach, a dab hand at the sales funnel and its intricacies, took about three minutes to sort out what had taken me days to tangle. Experts have expertise that you don\u2019t have. Save your sanity and employ their help.<\/li>\n
  4. Be patient. Life is a long distance event<\/a> and so are your online projects. Nine months in and I\u2019m still refining. I\u2019m still learning. I\u2019m still working out what I\u2019m doing. Even as I face a second launch I remind myself daily that this is not make or break. It\u2019s another little step on the long road to success and I\u2019ll learn from the bumps and potholes, as will you.<\/li>\n
  5. Paddle your own canoe. Paddle your own canoe. Paddle your own canoe. Chant it with me because as soon as you compare your content, marketing, branding, success or lack thereof with others on the internet you will slide into despondency and utter procrastination. I went there. Learn from my mistake.<\/li>\n
  6. Don\u2019t believe the hype. There is no one way to \u2018create an online course in minutes\u2019. Nor is there a \u2018simple strategy for money-making courses.\u2019 You know your content<\/a>. You know your audience<\/a>. You know your marketing style<\/a>. Experiment and find what works for you. Creativity is producing something new from your ideas. Test and try them.<\/li>\n
  7. Don\u2019t underestimate yourself. All achievement comes from a modicum of talent and a whole lot of hard work. I know I\u2019ve done tougher stuff that this before. So have you. Be like The Little Engine. Believe you can do it. Turn \u2018I think I can\u2019 to \u2018I thought I could.\u2019<\/li>\n<\/ol>\n

    Onwards and upwards!<\/p>\n","protected":false},"excerpt":{"rendered":"

    This is a guest contribution from ProBlogger Expert Ellen Jackson of Potential Psychology If you are going through hell, keep going \u2013 Winston Churchill In December last year I hit publish and launched my first online course. I\u2019d love to tell you that I sat and watched the dollar metre …more<\/a><\/p>\n","protected":false},"author":172,"featured_media":65966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"yoast_head":"\n7 Sanity Saving Tips for Launching Your Online Course<\/title>\n<meta name=\"description\" content=\"If you're yet to launch an online course but are a bit overwhelmed, then let these tips reassure you that taking imperfect action will get you on the path.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/problogger.com\/7-sanity-saving-tips-launching-online-course\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Sanity Saving Tips for Launching Your Online Course\" 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